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Itoki's Online Shop Revamp: A New Chapter in Online Shopping

On August 5, 2025, Itoki Co., Ltd., headquartered in Chuo-ku, Tokyo, will unveil its revamped official online shop. This overhaul aims to consolidate separate websites for home office chairs, office furniture, and educational supplies into a single, user-friendly platform.

With the rise of online shopping and changing consumer needs, Itoki is committed to creating a seamless purchasing experience while enhancing brand recognition. This integration means customers can easily browse and find products related to both "working" at home or in the office, and "learning" or "studying" from a single entry point.

Key Features of the Revamped Shop

Itoki's renewed online shop will emphasize functionality and design, with a fresh layout aimed at improving the user experience. Here are the main enhancements:

Improved Usability

The merger of home office and educational products into one site significantly streamlines the shopping process. Customers can intuitively navigate across categories, allowing for quick access to necessary items. The new site also offers carefully curated recommendations, optimizing the layout for better readability and ease of use. This thoughtful arrangement ensures that shoppers can effortlessly find the products they want without unnecessary confusion.

Enhanced Design Elements

The site design has undergone a complete transformation to better showcase Itoki's dedication to high-quality aesthetics and functionality. The new layout reflects a refined visual representation of the Itoki brand, aiming to convey comfort and sophistication through its design.

Updates for Existing Customers

For users who have previously utilized the educational product section of the old shop, services will be discontinued following the relaunch. However, support for warranty claims and after-sales service for past purchases will continue on the new platform. Additionally, existing users can retain their email addresses and passwords without needing to re-register, making the transition as smooth as possible.

About Itoki's Consumer Business

Founded in 1890, Itoki Co., Ltd. holds a mission statement of "Designing the work of tomorrow." The company specializes in manufacturing office furniture, space design, workplace consulting, and data analysis services. In line with the concept of "Tech × Design based on PEOPLE," Itoki focuses on creating various environments, supporting personal and professional spaces alike.

The consumer segment features the ITOKI HOME brand, which aims to enhance daily living through furniture designed for studying, working, and relaxation at home. Itoki continues to combine expertise in office furniture with elements required for home use. This year marks the 60th anniversary of their learning desks, accompanied by high-quality backpacks and gaming chairs. As they move forward, Itoki promises to enrich lives with innovative products and services aligned with their consumer-focused philosophy.

For more information, visit the new online shop at Itoki Online Shop.