Innovative Restaurant 'MORISHIRO' Set to Open in Hokkaido, 2025

Welcome to MORISHIRO: A Culinary Journey into the Woods

On November 21, 2025, the innovative restaurant 'MORISHIRO' will open its doors in Sunakawa City, Hokkaido, located within the 'Minna no Kōjō' facility. This unique dining destination aims to evoke the rich experiences and fragrances of the forest, inviting guests to engage with the origins of their food.

A Celebration of Nature and Culinary Artistry

'MORISHIRO' has been conceived with a deep love for the woods and a commitment to sustainability. The restaurant promotes an intimate dining experience, where patrons gather around meticulously crafted dishes that reflect the ingredients' origins and the stories behind their preparation. The theme, characters, and produce may evolve with the seasons, creating a fresh experience with each visit.

Since becoming involved with 'Minna no Kōjō' around 2022, the team has developed a profound connection with the forest, recognizing its immense benefits. They aim to promote the forest's legacy while creating a sustainable future. One of the innovations is that only thinned timber will be used as firewood in 'MORISHIRO', ensuring that the dining experience is as environmentally friendly as it is delicious. The fragrant wood types, sourced from the team's deep knowledge of the forest, will enhance the meals with unique aromas.

Crafting Stories Through Food

The opening of 'MORISHIRO' parallels the transparent philosophy of 'Minna no Kōjō', which encourages insight into all manufacturing processes. In anticipation for 2024, a rental accommodation facility called 'MAISON SHIRO' will be constructed, using thinned timber to harmonize with the forest's natural cycles. The mission of SHIRO is fundamentally rooted in openness, assuring guests that they can witness the entire journey of their food—from ingredient sourcing to cooking and waste management. This open kitchen promises a vibrant interaction between the chefs and diners as they prepare meals over a wood fire.

The Aroma-Driven Dining Experience

'With an emphasis on the harmony of flavors and fragrances, 'MORISHIRO' integrates innovative use of ingredients, transforming harder parts of plants into delightful seasonings. Drawing on traditional knowledge, the restaurant aims to elevate every dish by pairing these aromatic seasonings with the natural strength of the ingredients.

The sensory experience extends beyond just the food; the enchanting fragrance of the wood fire fills the dining area, creating lasting memories linked to the meal. Guests will enjoy the unique touch of the forest—these are experiences that only 'MORISHIRO' can offer.

Overcoming Challenges in Recruiting Talent

Anticipating the opening of 'MORISHIRO', the search for a chef began two years ago, only to face the challenge of finding someone. While initial conversations sparked excitement among candidates, many hesitated when confronting the realities of the local environment, which differs greatly from urban life.

In response, the team decided to nurture aspiring culinary artisans who share their love for the forest and resonate with the restaurant's concept. Rather than a single renowned chef leading the way, the focus will be on collaboratively building the restaurant with a team dedicated to understanding and celebrating their local ingredients.

A Passionate Team with a Connection to Nature

Every individual involved in 'MORISHIRO'—whether producers, architects, or craftsmen—shares a genuine passion for the forest. They are dedicated to understanding and tackling ecological issues. It is this deep connection with the forest that allows them to source the finest materials and create exceptional culinary experiences.

You're invited to join us at 'MORISHIRO', where every meal tells a story, and every aroma evokes the enchanting essence of the woods. Discover the art of dining in tune with nature!

Pricing & Hours

- Course: THE SCENT OF FROSTY WOODS, 6 plates for ¥13,200 (tax included)
- Business Days: Friday, Saturday, and Sunday (Closed from Monday to Thursday)
- Lunch Hours: Starts at 12:00 PM (Doors open at 11:45 AM), closes at 3:00 PM
- Capacity: 10 seats