VEOCEL™ Leads in Sustainable Innovation at IDEA25 and CIDPEX Events

At the recent CIDPEX in Wuhan, China, and IDEA25 in Miami, Florida, VEOCEL™, Lenzing's flagship brand for specialty nonwovens, took center stage, reaffirming its commitment to sustainable product innovations. With the motto "Care Begins Within," VEOCEL™ encourages industry players to rethink the future of personal hygiene and care products through transparency and innovation in ingredient sourcing.

A Call for Change

In today's market, consumers are increasingly concerned about the composition and environmental impact of the products they use. This shift in consumer attitudes has prompted brands to adopt transparent and sustainable practices. VEOCEL™ meets this demand by offering innovative Lyocell fibers that are derived from responsibly managed renewable wood sources. The fibers provide a biodegradable alternative to synthetic materials, making them an attractive choice for manufacturers seeking to make eco-friendly shifts in their product lines.

According to Rohit Aggarwal, CEO of the Lenzing Group, "We are strong advocates of the principle 'Care begins within,' applicable to both the ingredients we use and our impact on the planet." By promoting its Lyocell fibers at these major industry events, VEOCEL™ demonstrates that sustainable innovation partnered with transparency can pave the way for new generations of eco-friendly products.

Driving Change through Partnerships

During CIDPEX, VEOCEL™ also unveiled its new alliance, the "Circle of Trust," collaborating with strategic partners such as Nbond, Kingsafe, Baoren, and Jianghua. This alliance signifies a collective commitment to advancing responsible nonwoven products. Through Lenzing's fiber identification system, traceability and ingredient integrity are assured, benefiting both brand members and consumers seeking assurance about the environmental credentials of single-use hygiene and beauty items.

Consumer Awareness and Expectations

As consumers become more educated and engaged, they desire a deeper understanding of the products they are purchasing and the manufacturing processes behind them. Miray Acar, Global Marketing Manager at Lenzing Group, states, "As a base ingredient brand, VEOCEL™ fully embraces the principle 'Care begins within.' We view this as an opportunity to lead by example, placing transparency and innovation at the core of our approach. In the hygiene and personal care sectors, the significance of ingredients has never been more pronounced, and we take pride in offering cellulose solutions that empower brands to make responsible choices aligned with consumer expectations."

A Bright Future for Sustainable Products

With the rise of eco-conscious consumers, the demand for sustainable, high-performance products is set to escalate. VEOCEL™ fibers not only meet this need but also align with the values held by many consumers today. Lenzing's commitment to sustainability and innovation positions VEOCEL™ as a leader in the field of environmentally responsible materials. As brands increasingly seek to satisfy consumer demands for eco-friendly options, collaborations like the Circle of Trust are instrumental in cultivating a future where sustainable products flourish.

For more information on how Lyocell fibers can help advance sustainable innovation for your brand, visit www.veocel.com.

About Lenzing Group

Lenzing Group is dedicated to producing high-quality specialty fibers made from regenerated cellulose. As a leader in innovation, it partners with textile manufacturers worldwide, driving technological advancement across various applications. The group's operations are aligned with a commitment to sustainability, aiming for carbon neutrality by 2050, while providing biodegradable and compostable fiber options suitable for intensive hygiene applications. Lenzing continues to set the standard for ecological responsibility within the textile and hygiene industries.

With revenue reaching 2.66 billion euros and an employee count of over 7,800, the Lenzing Group encompasses a wide array of brands, including TENCEL™, LENZING™ ECOVERO™, and VEOCEL™.