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CoAdvantage and PrimePay Join Forces with New Leadership

On October 7, 2025, CoAdvantage and PrimePay made headlines as they disclosed the formation of a united leadership team. This announcement follows their successful merger that took place on June 30, 2025. Both companies, recognized leaders in the field of human resources technology, are now equipped to offer an expansive array of payroll, HR, and benefits solutions targeted primarily at small and medium-sized businesses.

The integration of PrimePay’s traditional payroll services with CoAdvantage’s full-service Professional Employer Organization (PEO) model promises to set a new standard in the industry. The newly combined leadership team comprises seasoned professionals who bring a wealth of experience and expertise from various backgrounds in service delivery, allowing for a more nuanced understanding of customer needs.

Key Appointments

At the helm of the newly formed organization is Jim Neve, who has been appointed as Executive Chairman. With over 30 years of experience in sales, marketing, and business operations, Neve has held pivotal roles at companies such as FIS and ADP. His vast network and leadership skills are expected to guide this combined entity in its strategic endeavors.

The essential leadership roster includes:

• - John Cumbee, Chief Executive Officer: With 20 years of financial and operational experience, including 13 in the Human Capital Management industry, Cumbee will oversee all business operations and steer the company’s strategic growth considerations.
• - Tre Sasser, Chief Financial Officer: Bringing 25 years of financial leadership knowledge, Sasser will be in charge of the overall financial strategy and management for the combined company.
• - Mark Zimmerman, Chief Information Officer: With a focus on technology strategy and digital transformation, Zimmerman has over 20 years of experience in PEO and HR technology.
• - Andrea Sugden, Chief Commercial Officer: Responsible for commercial strategy and revenue growth, Sugden offers over two decades of strategic sales experience.
• - Kristen Appleman, Chief Operating Officer, CoAdvantage: Tasked with enhancing client experience and operational efficiency, Appleman's 25 years of proficiency in HCM operations will be instrumental.
• - Brian Meharry, President and Chief Operating Officer, PrimePay: Leveraging his experience in payroll, benefits, and PEO, Meharry will guide the daily operations of the PrimePay brand.

Vision for the Future

John Cumbee, CEO of the newly merged entity, expressed enthusiasm regarding this union. He stated, "It’s not just a merger; it’s a convergence of exceptional talent across the industry. Our unparalleled expertise will ensure that clients receive top-tier service and a seamless user experience." This new leadership is dedicated to maintaining the stellar customer service both companies have independently offered while introducing innovative products designed to enhance client satisfaction.

Jim Neve articulated his excitement as well, stating, "I’m honored to take on the Executive Chairman role and work alongside this extraordinary leadership team. Our collective skills will enable us to deliver substantial value to customers and stakeholders. The flexibility offered—from traditional payroll options to a comprehensive PEO and even hybrid solutions—marks a transformative shift for companies in search of adaptable HR partners."

Focus on Customer-Centric Services

The focus will remain on customer satisfaction, as the combined leadership team endeavors to bring forward new and improved products and features. The aim is not only to satisfy existing clients but also to capture a larger market share and enhance overall revenue growth.

About CoAdvantage and PrimePay

CoAdvantage partners with small to mid-sized businesses nationwide, offering comprehensive HR solutions by outsourcing crucial functions, thus allowing clients to center their efforts on growth and profitability. PrimePay simplifies payroll complexities with over 37 years of industry experience and a commitment to empowering positive financial and human outcomes.

This merger marks a significant step forward in HR technology, setting a solid foundation for future innovations intended to enhance the operational efficiencies and success of businesses.