#Vietnam #Ho Chi Minh City #Frost & Sullivan #IFM Research

Frost & Sullivan and IFM Research: A Partnership for Economic Growth in Vietnam

Frost & Sullivan, a renowned global growth advisory company, has established a strategic alliance with IFM Research Vietnam, an esteemed market research and advisory firm based in the country. This partnership seeks to deliver enhanced market intelligence, tailored decision support, and innovative strategies aimed at aiding government bodies, corporations, and investors as they navigate the complexities of one of Southeast Asia's fastest-growing economies.

As Vietnam continues to emerge as a dynamic player on the global economic landscape, its ongoing transformation is marked by rapid industrialization, digital advancement, energy transition, and infrastructure development. The country is currently in a phase often referred to as Doi Moi 2.0, which focuses on productivity-driven growth and encouraging private sector expansion. This partnership combines Frost & Sullivan's global expertise with IFM Research's extensive local knowledge accumulated over three decades in Vietnam.

Through this collaboration, the firms aim to assist clients not only with market entry and expansion strategies but also in refining policy and regulatory strategies, prioritizing investments, and planning for innovation-led growth. The goal is to equip both public and private sector entities with the necessary tools and insights to unlock sustainable growth opportunities amidst the evolving economic landscape.

Aroop Zutshi, Global President and Managing Partner of Frost & Sullivan, expressed confidence in Vietnam's ongoing economic evolution, highlighting the partnership as a critical step in leveraging both firms' strengths. He remarked, "By fusing Frost & Sullivan's extensive consulting capabilities with IFM Research's deep understanding of the local market, we are strategically positioned to support stakeholders in addressing structural changes and fostering sustainable growth."

On the other hand, Ralf Matthaes, Managing Director of IFM Research Vietnam, emphasized the added value this alliance brings to their local clients. He stated, "We are thrilled to collaborate with Frost & Sullivan, whose global standing is highly regarded by decision-makers. This partnership enhances our potential to provide Vietnamese ministries, state-linked organizations, investors, and businesses with insights that are benchmarked against international standards, while remaining anchored in local realities."

Underpinning this initiative is Frost & Sullivan's proprietary Growth Pipeline™ approach, which assists organizations in identifying emerging opportunities and making informed investment decisions. This methodology enables businesses to align their strategies with effective execution, particularly in the face of economic and technological disruptions.

In recent years, there has been a marked increase in foreign investment in Vietnam, coupled with a growing awareness among local businesses of the importance of data-driven decision-making. This partnership will empower stakeholders to innovate and adapt, ensuring they remain competitive in the global market.

The collaboration between Frost & Sullivan and IFM Research signals a pivotal moment in Vietnam's economic journey, promising to enhance the capabilities of various sectors through advanced insights and tailored strategies. As both companies embark on this journey together, they bring a wealth of experience and local knowledge to the table, further solidifying Vietnam's position as a burgeoning economic landscape in Southeast Asia.