Limited Spring Release: New Matcha Baumkuchen from Nenrinya Perfect for Mother's Day Gifts

A New Spring Sensation from Nenrinya: Matcha Baumkuchen

As the blossoms begin to bloom, Nenrinya, a distinguished Baumkuchen specialty store based in Ginza, Tokyo, announces the launch of its delightful seasonal treat, the "Mount Baum Matcha". Starting from April 1, 2026, this special product will be available for a limited time, making it a perfect choice for spring gifts, especially for Mother's Day.

An Enchanting Addition to Spring Celebrations

Renowned for its striking white noren curtain, Nenrinya has captured the hearts of many since its inception in 2007. The store has quickly become a representation of Tokyo's culinary culture. The newly introduced "Mount Baum Matcha", available in a whole cake format, offers matcha enthusiasts the opportunity to savor rich flavors in a way that resembles the rings of a tree, symbolizing good fortune. This design not only presents a stunning visual but also delivers a taste that's reminiscent of Japan’s traditional sweets, blending the earthy notes of matcha with the beloved texture of Baumkuchen.

The Rich Flavor of Matcha in a Unique Creation

Combining the renowned "Mount Baum Firm Bud" with an exclusive blend of two types of domestically sourced matcha, this new offering has been meticulously baked to perfection, capturing the deep aroma and umami flavors typical of high-quality matcha. With each slice, indulgers will experience a moist and flavorful journey characterized by a robust tea fragrance and a creamy taste that lingers delightfully.

The Perfect Gift for Mother's Day

To further enhance the gifting experience, Nenrinya is offering a specially designed wrapping paper for Mother's Day. This limited-edition packaging features a circular wreath reminiscent of Baumkuchen adorned with red carnations, along with the cheerful words, "HAPPY MOTHER’S DAY". It’s a thoughtful way to express gratitude and make Mother’s Day even more memorable. Imagine gathering around a stunning cake during this special occasion and sharing moments of appreciation.

Product Details

- Product Name: Mount Baum Matcha 1-Yama
- Price: ¥2,160 (Tax included ¥2,000)
- Sales Period: April 1, 2026 (Wed) to around May 15, 2026 (Fri)
- Available Locations: Various Nenrinya stores including Ginza flagship, Daimaru Tokyo, Seibu Ikebukuro, and many others throughout Tokyo and beyond.

For those who prefer shopping online, the product will be available starting April 1, 2026, from 10:00 AM on official sites including:

Additionally, from April 2, another online opportunity will be available at:

- Haneda Shopping

About Nenrinya

Founded in 2007, Nenrinya specializes in creating Baumkuchen that resonates with the Japanese palate. With years of research and development, they have crafted unique textures that invite joy in every bite. Their signature creations include the crisp outer „Mount Baum Firm Bud“ and the fluffy, juicy “Straight Baum Soft Bud”. Renowned in the culinary world, Nenrinya remains a beloved icon of Tokyo's gastronomic scene.

For more information, visit their: