DXL's FiTMAP® App: Revolutionizing Sizing for Big and Tall Men

Revolutionizing Fit: DXL’s FiTMAP® App for Big + Tall Men

In a market where fit often varies drastically from one brand to another, Destination XL Group, Inc. (DXL) is stepping up to address a critical need for Big + Tall men. On November 19, 2025, DXL unveiled its groundbreaking FiTMAP® Scanning Technology, incorporated seamlessly into their mobile app. This innovation promises to redefine how men of size discover their perfect fit for clothing and shoes.

The Challenge of Inconsistent Sizing

For years, shoppers faced the frustrating challenge of inconsistent sizing when seeking apparel that fits well. This has been especially prominent among Big + Tall men—individuals who take pride in their appearance but often struggle to find clothing that accommodates their proportions. DXL’s FiTMAP® technology aims to bridge this gap by providing a tailored fit experience.

How FiTMAP® Works

The FiTMAP® technology operates via a simple, quick scanning process available on iPhones and iPads through the DXL app or in over 80 DXL retail locations nationwide. The scanning process captures an impressive 243 data points on the user's body, creating a detailed fit profile that caters specifically to the Big + Tall demographic. By employing this precise data, customers can receive sizing advice that spans more than 25 top clothing brands, including favorites such as Polo Ralph Lauren and Reebok.

This app doesn't just offer a better shopping experience—it empowers users to navigate their options confidently. Harvey Kanter, President and CEO of DXL, emphasized the significance of this technology, stating, "With the FiTMAP® Scanning Technology now on the App, guys can scan at home and eliminate any further frustration...every customer who gets scanned will have an easier fit experience."

A Commitment to Personalization

DXL's rollout of the FiTMAP® app underlines their commitment to ensuring that all men, regardless of size, can enjoy stylish clothing that fits beautifully. Kanter highlights the importance of self-expression through fashion, noting, “Every man deserves clothes that fit perfectly, helping him look and feel his very best.” This philosophy motivates DXL to continually innovate and adapt to the unique needs of their customers.

Inviting Customers to Experience the Change

To experience this revolutionary fitting technology, customers are encouraged to download the DXL app or visit a participating store to enjoy the benefits of FiTMAP®. This forward-thinking approach not only reflects DXL’s dedication to customer satisfaction but also its focus on offering an extensive range of styling options, from well-known designers to exclusive private labels.

As a leading retailer of Big + Tall men’s apparel, Destination XL Group continues to redefine inclusivity in fashion. By utilizing advanced technology like FiTMAP®, they are paving the way for an era where every man can confidently choose fashionable attire that flatters and fits.

For more information about DXL’s innovative offerings, visit DXL.com and experience a shopping revolution tailored just for you.