#Japan #Tokyo #Customer Data Platform #BigQuery #GA4

Introduction

In today's rapidly evolving marketing landscape, businesses face significant challenges in utilizing customer data effectively. The recent shift towards first-party data and the tightening of privacy regulations necessitate a robust solution for managing customer data efficiently. This is where Customer Data Platforms (CDPs) come into play, offering an integrated approach to collecting and leveraging customer information.

On August 7, 2025, UNCOVER TRUTH Inc., based in Shibuya, Tokyo, will introduce a comprehensive guide titled "CDPのつくり方 GA4×BigQueryによる顧客データ基盤 構築・活用実践ガイド" (How to Build a CDP: A Practical Guide to Customer Data Infrastructure Using GA4 and BigQuery). This book is co-authored by industry experts, including Takashi Ogawa (CAO at UNCOVER TRUTH), Yoichi Obata (COO), and analysts Yuuki Watanabe and Takamichi Yanai (Partner at Option LLC). The authors share their collective expertise in web analytics, data-driven marketing, and practical CDP implementation strategies, making this guide an invaluable resource for both large enterprises and small businesses.

Importance of CDPs

The movement towards the discontinuation of third-party cookies has spurred a pressing demand for businesses to rethink their marketing strategies. The foundation of any effective marketing plan now relies on the proper aggregation and utilization of first-party data. CDPs offer a solution by enabling companies to create a centralized repository that combines customer interactions from various touchpoints, such as websites and applications.

This guide offers actionable insights for individuals struggling with GA4 data usage and those looking to build cloud-based CDPs. It provides a comprehensive understanding of how to implement CDPs using Google Analytics 4 and BigQuery, with a focus on practical applications, including data cleansing and the integration of behavioral history.

What Readers Will Learn

Readers will find numerous advantages to implementing recommendations from this book:

• - A clear roadmap for constructing CDPs using both cloud and on-premise solutions, catering to the unique needs of varying business sizes.
• - Detailed steps for leveraging behavioral data from GA4 alongside BigQuery to enhance customer segmentation approaches.
• - Insightful perspectives on unifying customer attributes, improving data processing, and connecting personalized initiatives.
• - Practical methodologies for constructing and maintaining a customer data infrastructure tailored to specific business needs.

Target Audience

This guide is ideally suited for:

• - Marketing professionals who feel they are not fully leveraging the capabilities of GA4 and BigQuery.
• - Businesses contemplating CDP construction but encounter perceived technical and budgetary hurdles.
• - Teams focused on maximizing customer engagement through effective utilization of behavioral data and attributes in marketing strategies.
• - Executives and team leaders responsible for driving digital transformation and marketing initiatives.

Author Insights

The authors bring a wealth of experience and expertise in web analytics and data usage:

• - Takashi Ogawa: A prominent web analyst with a rich career, Ogawa has worked with major companies like Recruit and CyberAgent. His expertise lies in web KPI design, analysis, and improvement, and he has delivered over 500 lectures nationwide.

• - Takamichi Yanai: With a background from the University of Tokyo, Yanai specializes in bridging marketing and technology, providing essential insight into data measurement, design, and digital marketing solutions.

• - Yoichi Obata: Having extensive experience in BtoB solutions, Obata has significantly contributed to the marketing and strategy sectors at UNCOVER TRUTH since 2014, focusing on data analysis and CRM strategies.

• - Yuuki Watanabe: An analyst team leader, Watanabe's experience in CDP design and BI tools positions him as a key player in guiding businesses toward effective data management practices.

Conclusion

"CDPのつくり方 GA4×BigQueryによる顧客データ基盤 構築・活用実践ガイド" will serve as a compass for marketers and business leaders as they navigate the intricacies of customer data management in the post-third-party cookie landscape. With its practical insights and expert knowledge, this guide promises to empower its readers to build effective customer data infrastructures that drive personalized marketing initiatives.

Book Details

• - Title: CDPのつくり方 GA4×BigQueryによる顧客データ基盤 構築・活用実践ガイド
• - Author(s): Takashi Ogawa, Yoichi Obata, Takamichi Yanai, Yuuki Watanabe
• - Price: 3,905 yen (including tax)
• - Publisher: Impress
• - Release Date: August 7, 2025
• - Link: Purchase Link

Company Overview: UNCOVER TRUTH

• - Headquarters: Shibuya, Tokyo
• - Founded: April 24, 2013
• - Services Provided: AI-powered web analytics tools, no-code CDps solutions for customer data acquisition and integration, and various marketing consulting services.
• - Website: UNCOVER TRUTH