#USA #Atlanta #Pronghorn #Ron Cole #spirits industry

The New Leadership at Pronghorn: A Step Towards Major Industry Impact

In a significant move to further its mission, Pronghorn has announced the appointment of Ron Cole as its new President. This decision comes on the heels of a highly successful 2024, where Pronghorn made significant strides toward its ambitious 10-year goal of placing 1,800 Black candidates in various industry roles. Cole, who brings over 20 years of experience in consumer goods and brand management, will play a crucial role in ensuring the company’s initiatives take off.

A Year of Remarkable Growth

Pronghorn, co-founded in 2020 by Dia Simms, Erin J. Hall, and Dan Sanborn, launched officially in 2022 with a clear vision: to diversify the spirits industry by creating opportunities for underrepresented communities, specifically the Black community. The company's bold goals include investing in 57 Black-owned spirits brands and generating an astounding $2.4 billion in economic value by 2032.

In 2024, the achievements were monumental, marked by the creation of 28 new brand investments and expanded career development programs. Highlights included:

• - Internship Programs: The Talent and Bridge Building program facilitated the placement of 11 student interns.
• - Professional Growth: More than 25 participants completed Pronghorn’s mid-career Spirits Prep program.
• - Mentorship: Over 400 mentorship hours were reported, providing invaluable guidance and support for upcoming industry leaders.

These efforts led to a 10% increase in Black representation at the supplier tier since 2021, demonstrating the impact of Pronghorn’s initiatives in transforming the spirits industry.

Ron Cole’s Background and Vision

Ron Cole's impressive career includes leadership positions at Nestlé Purina, Kerry Foods, and Reckitt, where he developed strategies that enhanced brand assets and drove substantial market expansion. Cole’s new role at Pronghorn coincides perfectly with the company’s growth momentum. His appointment is not just a leadership change; it's a strategic maneuver to further explore the intersection of equity and economics within the spirits sector.

“The future of any organization lies in its capacity for diversity. A diverse workforce not only resonates more profoundly with consumers but also stimulates innovative ideas,” Cole stated. He believes that the mission at Pronghorn aligns perfectly with his personal goals to diminish the gaps of knowledge, access, and equity within underrepresented communities.

Looking Ahead: The Future of Pronghorn

The upcoming year is shaping up to be pivotal for Pronghorn. Under Cole's guidance, the organization aims to build upon its solid foundation and accomplish its summary goals laid out in the 2024 Impact Report. Recently, strategic investments in brands like Mocktail Club and Kingston Imperial Sorrel signify bold moves to diversify product offerings further and enhance market presence.

In addition to strengthening its brand portfolio, Pronghorn is inviting those interested in the spirits industry to explore career opportunities on its platform, emphasizing their commitment to fostering a new generation of leaders.

By continuously innovating and pushing boundaries, Pronghorn remains devoted to its primary goal: to be a catalyst for meaningful change and success for Black entrepreneurs in the spirits industry. The journey is long, and while it may be a marathon, Pronghorn is equipped to run it.

To explore the Pronghorn portfolio or find out more, visit www.reserveBar.com. Interested individuals can also check job opportunities at jobs.pronghorn.co.