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Revolutionizing Skincare with MQURE derma×

Matsukiyo Kokokara Company, a leading retailer in Japan with over 3,600 stores nationwide and 88 locations across Asia, is set to launch its second skincare line, MQURE derma×, under its high-quality beauty series. Following the recent success of their INJESK product, this brand aims to redefine skincare standards starting from September 2025.

What Makes MQURE derma× Unique?

With a commitment to creating a new norm in beauty, the brand introduces 11 products, including a luxurious serum packed with the revolutionary ingredient PDRN, known for its skin rejuvenating properties. The product set will be available at Matsumoto Kiyoshi and Kokokara Fine Group stores and online from March 11.

Addressing Modern Skin Needs

Today's skincare landscape is filled with challenges as skin is often subjected to external stresses and environmental changes, leading to sensitivities and imbalances. Many consumers express concerns over their skincare routine becoming inadequate as they age, while others discover that suitable products are fewer, resulting in hesitancy around trying new ingredients.

MQURE derma× aims to bridge this gap, focusing on nurturing each user's unique skin concerns while delivering safe yet effective skincare solutions that enhance overall skin health. The formulations are crafted with care, ensuring low irritation levels conducive for even sensitive skin types.

The Concept Behind MQURE derma×

The brand emphasizes returning to the basics of skincare, introducing a three-step regimen:
1. Cleansing - Gentle pH-controlled formulations ensure that skin isn't stripped of its natural moisture while effectively removing impurities.
2. Delivery - Utilizing innovative PDRN technology, the products deliver profound hydration directly into the skin, aiming to maintain that supple and healthy glow.
3. Saturation - The line also comes with capsule shots designed for specific skin concerns, allowing users to personalize their skincare routine to target issues such as dryness, dullness, and lack of firmness.

Active Ingredients for Visible Results

The products contain a blend of high-performing ingredients like retinol, niacinamide, and various peptides, crafted to work synergistically for optimal results. For instance, the serum ranges from a 1% to a 2% concentration of PDRN, strategically formulated for daily use to enhance radiance, elasticity, and moisture.

The Signature Brand Color and Name

MQURE derma× is characterized by its vibrant derma RED, symbolizing a movement towards beauty that balances effectiveness and gentleness. The name encapsulates the brand philosophy of protecting and enhancing skin through thoughtful formulations.

Looking Ahead

With its unique approach and high-quality standards, MQURE derma× promises to deliver exceptional skincare products designed to meet the evolving needs of its consumers. This latest offering from Matsukiyo Kokokara Company illustrates their enduring commitment to innovation in cosmetics, aiming to exceed consumer expectations in the beauty market.

For more information about the products, feel free to reach out to Matsukiyo Kokokara Company customer service at 0120-845-533 available daily from 9:00 AM to 10:00 PM.