Ole Smoky Distillery Unveils New Tennessee Straight Bourbon Whiskey Nationwide

Ole Smoky Distillery Unveils Tennessee Straight Bourbon Whiskey

Ole Smoky Distillery, renowned for its innovative moonshine and flavored whiskeys, is excited to announce the launch of its Tennessee Straight Bourbon Whiskey. This premium whiskey, which has spent four years barrel-aged, marks a significant extension of the brand's celebrated offerings and is set to hit shelves nationwide this month.

Located in Gatlinburg, Tennessee, Ole Smoky has earned the title of America’s most awarded distillery and is also the most visited in the nation, drawing over five million visitors each year. Known for its dedication to authenticity and craftsmanship, the distillery has consistently elevated its products to meet the discerning tastes of bourbon enthusiasts. The release of this new bourbon aligns perfectly with the growing demand for quality spirits, particularly in the craft whiskey sector.

The Essence of Tennessee

Will Ensign, Vice President of Marketing at Ole Smoky, enthusiastically stated, “This bourbon embodies everything Ole Smoky stands for—authenticity, craftsmanship, and exceptional quality.” This sentiment reflects the distillery's rich heritage and commitment to producing spirits that resonate with true whiskey lovers. Based on the enthusiastic reception the bourbon received during its initial launch at the distillery locations, the decision to expand its availability to a national audience was a logical next step.

A Reflection of Consumer Trends

The rising interest in American whiskey cannot be overstated. According to the Distilled Spirits Council of the United States (DISCUS), the consumption of American whiskey has skyrocketed in recent years, with a staggering increase of 125.9% in nine-liter case volumes from 2003 to 2024. This trend reflects a broadening appreciation for premium and craft spirits, making Ole Smoky’s entrance into the straight bourbon category a timely move.

Tasting Notes and Pricing

The Ole Smoky Tennessee Straight Bourbon Whiskey boasts a rich flavor profile with warm notes of smoke, char, and caramel, making it a compelling choice for both seasoned connoisseurs and newcomers alike. With a retail price of $24.99, it positions itself as an accessible yet premium option in the whiskey market. The bourbon offers a flavorful experience without the hefty price tag often associated with fine spirits.

A Legacy of Excellence

This unveiling is not just another product launch; it's a defining moment for Ole Smoky as they expand their whiskey repertoire, which already includes over 25 varieties of authentic moonshine and 17 creative whiskey options. With deep roots in Appalachian culture and decades of distilling expertise, Ole Smoky is well positioned to meet the ever-growing consumer demand for high-quality whiskeys.

Ole Smoky's rich heritage traces back to the earliest settlers in the Smoky Mountains, who embraced the art of moonshine making with immense pride. Today, Ole Smoky stands out as the premier producer of authentic moonshine in the world, sharing its heritage through a wide array of inventive whiskey and moonshine products.

Join the Ole Smoky Community

For those intrigued by this latest release, the Ole Smoky Tennessee Straight Bourbon Whiskey is available at various retailers across the United States. To learn more about Ole Smoky’s extensive range of products, visit olesmoky.com, or connect with them on social media platforms like Instagram, TikTok, Pinterest, Facebook, X, and YouTube. Ole Smoky continues to inspire and elevate the whiskey-drinking experience, and this new bourbon is a testament to their unwavering dedication to quality and innovation.

This launch is one of many milestones for Ole Smoky, which has consistently been recognized as a leader in the distilling industry, winning over 500 awards to date. Their commitment to quality and growth has placed them on the Inc. 5000 list for the fastest-growing private companies for five consecutive years, alongside numerous prestigious accolades. Ole Smoky’s journey is just beginning, and they invite everyone to experience the spirit of Tennessee through their exceptional products.