Announcement of the 2025 Autumn-Winter New Product Grand Prix Results!

Nippon Access Reveals Results of the 2025 Autumn-Winter New Product Grand Prix

Nippon Access, a prominent player in the food industry, has recently announced the results of its 2025 autumn-winter New Product Grand Prix. Established in 2009, this biannual event showcases new products in a ranking format and aims to promote sales by engaging consumers directly.

The 33rd edition of the New Product Grand Prix featured a total of 73 entries, assessed by approximately 120 selected consumer judges from a pool of 50,000 registered on Nippon Access’s official LINE account. The judges sampled the products during the Eastern Western Food Convention held in July, providing genuine feedback on various criteria, including price, taste, usability, and trends. This consumer-centric approach ensures that the rankings reflect the authentic voice of real consumers.

Summary of Entries

The competition included products across various categories:

- Processed Foods: 31 entries
- Refrigerated Foods: 17 entries
- Frozen Foods: 15 entries
- Ice Cream: 10 entries

In addition to the Grand Prix, special awards highlighted products that embody current trends through the “Trend Award.” Products that were recognized meet diverse consumer needs, particularly relevant in the context of rising inflation, yen depreciation, and increasing raw material costs in 2025.

Engaging with Consumers via TikTok

Nippon Access has notably adapted its promotional strategies, particularly through TikTok, where their content has reached an impressive 350,000 views monthly, with 250,000 unique users engaging each month. The event saw a significant enhancement with information dissemination via press releases and social media, aimed at connecting with a broader audience.

The live press event took place on August 27, 2025, alongside the launch of a special site for the rankings at New Product Grand Prix 2025. TikTok content introducing the new products started on the same date, ensuring that consumers can easily access product visuals and descriptions.

Understanding the Trends in 2025

As we analyze the results of the 2025 autumn-winter event, key themes have emerged that respond to contemporary consumer demands. Innovations highlighted the importance of texture and product naming, alongside the need for healthy and delicious options, and the merging of retro styles with modern conveniences—all while maintaining cost-effectiveness. The consensus reflects a growing appreciation of satisfaction through deliciousness while catering to diverse consumer values.

Participating Manufacturers

The event brought together notable brands from across the sector, including:

- S&B Foods
- Oomoriya
- Sōmi Foods
- Marukome
- Kagome
- Ajinomoto AGF
- And many more, totaling 60 participating manufacturers.

Each brand contributed distinctive products that not only feedback the 'now' but also resonate with consumers’ aspirations, connecting taste and experience with affordability.

Company Overview

Founded on October 1, 1993, Nippon Access is based in Shinagawa, Tokyo, and is led by CEO Shinya Hattori. The company operates within food wholesale and consulting, ensuring food safety, among other services.
For further information, visit Nippon Access.

In summary, the 2025 Autumn-Winter New Product Grand Prix has not only served as a platform for unveiling innovative food products but also created a direct line of communication between brands and consumers, a vital aspect of today's market.

For updates and to stay engaged, don’t forget to check their official TikTok account @newfood_gp_ac. Consumers looking for the latest trends and quality products can benefit significantly from such insights shared by Nippon Access.