#Influencers #Tokyo Event #Beautyfulence

Beautyfulence 2025 Tokyo: A Glamorous Beauty Experience

From August 23rd to 24th, 2025, the stylish HOUSE OF OMOTESANDO in Omotesando transformed into a bustling beauty paradise for the much-anticipated Beautyfulence 2025 Tokyo. Organized by influencer Risa Gyoza and her talented team, the event attracted over 1,000 beauty enthusiasts who indulged in a weekend filled with enchanting experiences centered around the theme of 'Alice in Wonderland.' With a staggering variety of activities, this event allowed attendees to immerse themselves in the world of beauty while connecting with their favorite personalities in the industry.

Event Highlights

Beautyfulence featured an array of captivating beauty content, allowing individuals to interact with influencers, participate in games with fantastic prizes, and explore various booths showcasing popular beauty brands. Notable highlights included live talk sessions, flea markets, exclusive brand exhibits, hands-on experiences, and a fun stamp rally that guided attendees through the event.

Talk Show by Influencer Allen

One of the event's key attractions was a talk show by Allen, a talented Youtuber known for his engaging discussions on beauty, self-investment, and more. His unique approach, characterized by colorful language such as “Kuriman,” and an infectious personality dubbed as a 'walking power spot,' resonated with attendees. His insights on the importance of sustainable beauty practices, rather than expensive, one-time purchases, struck a chord with many, encouraging a wave of resonance and agreement among listeners.

Interactive Brand Promotions

Attendees had the chance to participate in engaging game segments hosted by represented brands, with interactive quizzes and exciting raffles that infused an electric atmosphere across the venue. The excitement reached a crescendo as brands provided sneak peeks into upcoming sales and exclusive gift giveaways, fostering a space of direct engagement between brands and participants that went beyond simple promotion.

Celebrity Flea Market

The celebrity flea market featured influencers like Risa Gyoza, Koharu Saijo, Yui Kanno, and Kana Hiramatsu, among others from the beauty community. Various items from cosmetics to bags lined the stalls, where fans could find their 'must-have' items while chatting directly with their favorite influencers. The joy of shopping alongside admired figures resonated among attendees, enhancing the overall success of this interactive concept.

Exclusive Brand Booths

Every brand featured at the event was carefully curated based on Risa Gyoza's personal endorsements, revealing a collection of beloved and recognized brands that offered hands-on experience and advice directly from representatives. Many attendees appreciated the carefully selected offerings, expressing confidence in trying out new products, all while receiving luxurious gifts as souvenirs.

Exciting Experience Content

Beautyfulence offered an impressive lineup of experiential content that allowed attendees to enjoy firsthand beauty treatments. From renowned beauty clinics offering hands-on experiences to interactive photo studios enabling participants to transform themselves into