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Celebrate the Sweetness: Wendy's First-Ever 'Frosty Day'

Get ready to mark your calendars because Wendy's® is introducing the very first global Frosty® Day on November 15! This exciting new holiday is set to become an annual celebration distinctive to the iconic and beloved frozen treat that has delighted fans for decades. The date is significant as it coincides with the anniversary of the original Wendy's restaurant opening back in 1969, making it a day for generations of Wendy's enthusiasts to come together in celebration.

In the spirit of this inaugural Frosty Day, Wendy's is thrilled to roll out the brand-new Snickerdoodle Cookie Frosty Fusion™, available at U.S. outlets for a limited time. This limited-edition delight consists of the signature Vanilla Frosty, intricately blended with a flavorful snickerdoodle sauce and topped off with cookie crumbles, capturing the essence of holiday treats. It's a perfect indulgence for cookie lovers!

"The Frosty has been a cornerstone of our menu from day one—it's a dessert that embodies the tradition, innovation, and legacy of Wendy's that we continue to uphold today," says Lindsay Radkoski, U.S. Chief Marketing Officer at The Wendy's Company. "It's only fitting that we officially designate November 15 as Frosty Day, creating a new ritual to honor our loyal patrons and Frosty fans. We invite everyone to raise a spoon (or a fry) and join us in celebrating this iconic dessert!"

The Frosty dessert first made its debut in 1969, as one of the five initial menu items created by Wendy's founder, Dave Thomas. The creamy, dream-like texture has captured hearts since its inception and remains unmatched, even as attempts to replicate it arise. Exciting new variations have also joined the menu, including the Frosty Swirls™ and Frosty Fusions™, ensuring that there’s always something new for Frosty fans to look forward to.

Globally, the Frosty has gained immense popularity, with versions tailored for different regions. In the U.K., there’s the Biscoff® Frosty, which is garnished with crunchy Biscoff crumbs, while our neighbors in Canada savor the rich taste of the Caramel Toffee Frosty. Ohio proudly stands as the Frosty capital of the U.S., boasting an impressive number of Frosty sales each year.

As we approach this special day, Wendy's is excited to honor a dessert that has transitioned from humble beginnings to becoming a global sensation. This Frosty Day is an invitation for every fan—whether they’ve been loyal since 1969 or are just tasting a Frosty for the first time—to raise their spoons high and share their affection for the treat that sweetens every day. So don’t miss out on this sweet occasion; visit your nearest Wendy's on November 15 and join the celebration!

ABOUT WENDY'S

The Wendy's Company (Nasdaq WEN), along with its franchise partners, employs hundreds of thousands of individuals across more than 7,000 establishments worldwide. Since its inception in 1969, Wendy's has been committed to delivering Fresh Famous Food, Made Right, For You—offering a mouthwatering menu that includes made-to-order square hamburgers crafted from fresh beef, customer favorites like the Spicy Chicken Sandwich, Baconator®, and of course, the iconic Frosty®. Wendy's proudly supports the Dave Thomas Foundation for Adoption®, which aims to raise awareness and increase adoptions among children waiting in foster care across North America. For more information about Wendy's, visit www.wendys.com. For franchising details, check out www.wendys.com/franchising. Connect with Wendy's on social media platforms like X, Instagram, and Facebook to stay updated!

Note: The Snickerdoodle Cookie Frosty Fusion is available for a limited time at participating U.S. locations while supplies last.