MEDIPEEL Achieves Top Skincare Sales at Printemps Pop-Up Event in Paris

MEDIPEEL Captivates the French Market at Printemps Pop-Up

MEDIPEEL, a renowned dermoesthetics brand from South Korea, has concluded a successful pop-up event at Printemps, Paris, where it secured the top position in skincare sales.

This event, which celebrated the 160th anniversary of Printemps, was co-hosted by Shinsegae Hyperground, a platform facilitating the global expansion of Korean brands. The vibrant atmosphere at the Printemps Haussmann atrium, filled with red and blue colors reflecting MEDIPEEL's brand identity, welcomed enthusiastic visitors who were drawn in by informative displays featuring playful HOCA dolls.

In addition to presenting their iconic products, MEDIPEEL offered an engaging experience by showcasing how to use their products via iPads, creating a seamless transition from product testing to purchase. Notably, their Lacto Collagen Wrapping Mask and the new Young Cica PDRN line caught the eyes of consumers. The wrapping mask, known for providing elasticity, hydration, and radiance, consistently drives sales, while the Young Cica PDRN line, aimed at calming sensitive skin, made a significant impression.

Achieving second place in total sales and first in the skincare category is a remarkable feat for MEDIPEEL, especially when considering its narrow product range compared to global beauty brands offering diverse portfolios of cosmetics and fragrances. This success highlights the competitiveness of MEDIPEEL's offerings and its effective branding strategy.

The event also included interactive giveaways, generating excitement among visitors with prizes such as masks, character keychains, and Young Cica PR kits. Alongside fun activities like a lucky roulette, these efforts increased engagement, with an Instagram follow-up campaign amplifying its marketing impact across social media.

Moreover, MEDIPEEL's partnership with Printemps covered influencer-led content creation and local product promotion, boosting visibility and building trust with potential customers on social media platforms.

From a business standpoint, MEDIPEEL is using this event as a leap toward expanding its footprint in Europe. Valuable discussions with UK buyers have opened doors for future collaborations. Furthermore, attendees from France's CFA WEC training center were introduced to MEDIPEEL’s products, fostering a keen interest in the brand. This dialogue promises opportunities for contributing products to the academy, allowing students to gain practical knowledge required for a thriving career in the beauty sector.

MEDIPEEL is not just securing a stronghold in Eastern Europe but is ambitiously launching its efforts in Western Europe, with the Printemps pop-up serving as a steppingstone. Ongoing conversations with key retailers in Germany and the UK, including entry negotiations with Douglas and Flaconi, which represent significant market clout in the beauty retail space, further solidify their growth strategy.

In addition to an upcoming entry on Amazon Germany this October, MEDIPEEL has plans to heighten its presence in the local beauty market by participating in the International Fair of Marseille. A spokesperson remarked, "The Printemps pop-up was a unique opportunity for French consumers to experience our brand firsthand. We aim to extend our distinct value proposition from Eastern to Western Europe and beyond."

Operating under SKINIDEA, a portfolio company of MDP Holdings, MEDIPEEL continues to innovate and expand, exporting high-performance skincare solutions to over 75 countries worldwide. Their products, grounded in thorough research and clinical trials, are designed to meet the diverse needs of consumers, ensuring both immediate and long-lasting results. As MEDIPEEL looks to the future, it is poised to lead the next generation of beauty experts and redefine the skincare landscape across the globe.