#Japan #Tokyo #Immedio #Inside Sales #LTV Maximization

Bridging Marketing and Inside Sales: Insights from Inside Sales Conference 2025

On October 8, 2025, the Inside Sales Conference 2025, one of the largest events in Japan focused on inside sales, took place, featuring keynote speeches and discussions surrounding the challenges and strategies in this field. Among the notable speakers was Hamada Hideki, CEO of Immedio, who emphasized the pressing need to address the silent divide between marketing and inside sales through data-driven strategies aimed at maximizing customer lifetime value (LTV).

The Silent Divide

During his session, titled "Breaking Through the 'Silent Divide' between Departments with 'Customer Value': A Tag Team Strategy for LTV Maximization in the AI Era," Hamada discussed, alongside industry experts from AiKAGI and PLASTER, how the divide has been stifling the potential for effective collaboration. He called for a systemic approach to align marketing and inside sales efforts, thereby fostering a seamless customer journey from initial engagement to long-term loyalty.

The Importance of Data-Driven Analysis

One of the key points highlighted by Hamada was the necessity of moving away from gut feelings to a more analytical approach based on solid data. He shared success stories from his own experiences where leveraging data allowed Immedio to significantly reduce churn rates and enhance sales efficiency. Hamada urged participants to focus on actionable insights gained from customer data to fine-tune both marketing strategies and sales tactics. This data-driven mindset not only helps in understanding customer behavior but also in optimizing marketing campaigns and sales processes.

A New Era for Inside Sales

Inside sales has gained unprecedented traction, particularly in response to the COVID-19 pandemic, pushing companies to rethink traditional sales methodologies. The evolution of generative AI has further transformed expectations and outcomes in the realm of inside sales, making it imperative for companies to adapt quickly to stay relevant. This landscape has necessitated a gathering like the Inside Sales Conference 2025, where professionals can share insights and experiences to overcome current challenges.

Key Takeaways from the Conference

The event featured a lineup of keynote speeches from industry leaders who provided insights into the latest trends and technologies driving inside sales forward. Participants engaged in workshops and networking sessions, fostering an environment of learning and collaboration. Through these interactions, attendees not only gained theoretical knowledge about inside sales strategies but also practical advice on implementing those strategies in real-world scenarios.

Immedio: Pioneering Solutions in Sales Automation

Immedio, founded with the mission of "Creating more encounters that shape the future," offers innovative tools like the Immedio platform designed to enhance sales automation. Their solutions are focused on increasing meaningful business discussions and making it easier for sellers and buyers to connect. By addressing the barriers between different sales functions, Immedio aims to streamline processes and eliminate inefficiencies, ultimately boosting conversion rates and overall business growth.

With its headquarters situated in Shibuya, Tokyo, Immedio is not just a tech solution provider; it embodies a philosophy that emphasizes collaboration, innovation, and the transformative potential of technology in sales. For companies striving towards maximizing LTV, Immedio’s approaches provide valuable insights and tools to navigate the complexities of the sales ecosystem in the AI era.

Conclusion

The insights shared during the Inside Sales Conference 2025 emphasizes the importance of breaking down silos within organizations to foster a more collaborative environment between marketing and inside sales. As technology continues to evolve, the integration of data-driven strategies and customer-centric approaches will remain crucial for businesses aiming to maximize their growth potential and enhance customer experiences. Companies interested in future-proofing their sales strategies should take note of the trends and discussions emerging from such industry-leading conferences.