#Japan #Tokyo #CLAS #audiobook.jp #indoor walking

New Partnership for Enhanced Wellbeing

In an exciting collaboration, CLAS, the rental subscription service for circular furniture and appliances, has teamed up with audiobook.jp, a prominent audiobook distribution service, to launch their first-ever campaign. Kicking off on May 8, 2026, the campaign encourages individuals to engage in indoor walking while enjoying audiobooks—an initiative dubbed "Home Ear-Active Walking! with CLAS."

Campaign Overview

This campaign aims to merge the thriving popularity of audiobooks and the increasing need for convenient fitness solutions at home. CLAS has long provided fitness equipment that adds a unique touch to a light and graceful lifestyle within its "Sports & Leisure" category. Meanwhile, audiobook.jp has established itself as a leader in promoting "ear-healthy walking"—the concept of enjoying audiobooks while walking, which has gained significant traction among the health-conscious.

One of the main issues surrounding outdoor walking is its dependence on the weather. Many individuals who have not incorporated regular physical activity into their lives often find outdoor exercise daunting. The partnership between these two services addresses this challenge by offering an enticing new well-being habit that can easily be practiced at home, utilizing indoor walking machines, steppers, and spin bikes.

Campaign Details

The "Home Ear-Active Walking! with CLAS" campaign will last from May 8 to June 7, 2026. Features include:

• - For CLAS Users: Access to an audiobook subscription plan with a 30-day free trial specifically for this campaign, encouraging new members to explore audiobooks while they exercise.
• - For audiobook.jp Users: Special offers from CLAS, including a 1,000 yen credit towards their first month and a continual 5% discount on membership fees for all items.

The Concept of Ear-Active Walking

"Ear-active walking" or "ear-active fitness" refers to the innovative approach of engaging in physical activity while listening to audiobooks. Collaborating with Kenta Shigemori, a professor from Kansai University of Welfare Science, the services discovered that this dual-task approach—listening to audiobooks while walking—yields brain blood flow activation effects comparable to traditional dementia-prevention training.

Participants are encouraged to seek enjoyment from their favorite audiobook selections, simulating a pleasant exercise routine where they can indulge in entertainment alongside their fitness goals. Each audiobooks' engaging narrative can transform monotonous walks into enriching experiences—allowing users to balance productivity and leisure effectively.

Benefits of the Initiative

The collaboration between CLAS and audiobook.jp not only addresses physical fitness but also nurtures mental well-being through the enjoyment of storytelling. By proposing a comfortable environment for "ear-active" habits, the campaign aims to support consumers in their quest for holistic wellness.

Safety Measures

While promoting this indoor walking experience, it's crucial for participants to ensure their audiobook volumes are set to levels that allow them to remain aware of their surroundings for safety considerations.

Why Audiobooks?

Audiobook.jp, backed by Otobank, is Japan's largest audiobook service, growing significantly since it was revamped in 2018. With over three million subscribers as of February 2024, it underscores the increasing trend toward consuming literature audibly—making reading accessible in various lifestyle situations.

The rise in audiobook popularity has been mainly fueled by the availability of subscription services offering unlimited access to vast libraries of titles. This second-generation reading method caters not only to avid readers but also fills the gap for those facing challenges with traditional reading formats.

About CLAS

CLAS represents a forward-thinking service dedicated to simplifying the process of accessing quality furniture and appliances on a rental basis. It emphasizes sustainability by allowing users to conveniently switch, return, or purchase items, thus reducing waste through its circular business model.

Join the Movement

As the campaign launches, individuals are encouraged to participate actively by embracing new fitness habits in the comfort of their homes. This unique partnership represents a remarkable step toward fostering wellness through flexibility and creativity, marking a new era in how we approach fitness and learning concurrently.

For more details on the campaign and special offers, visit CLAS’s campaign page or audiobook.jp's dedicated portal for this initiative. Join us as we revolutionize the fitness landscape with innovative practices like ear-active walking!