Brown-Forman Launches Mexico's Top Ready-to-Drink Cocktail in the U.S.

Brown-Forman Introduces New Mix to the U.S.

In an exciting move for cocktail lovers, Brown-Forman recently announced the launch of New Mix, Mexico's top ready-to-drink (RTD) cocktail, into the U.S. market. This announcement marks a significant stride in making authentic Mexican flavors easily accessible to a wider audience. Launched in Mexico back in 1997, New Mix has built a reputation for quality and craftsmanship, and now U.S. consumers can enjoy its bold flavors that celebrate the rich heritage of Mexico.

Crafted and canned in Jalisco, Mexico, New Mix combines award-winning El Jimador® Blanco Tequila with vibrant fruit liqueurs, resulting in a refreshing and authentic cocktail experience. As the Mexican cocktail scene has evolved, New Mix stands out as a convenient choice for those seeking both authenticity and taste.

Celebrating Mexican Culture

The New Mix comes in two iconic flavor profiles: Paloma and Cantarito. The Paloma features a liveliness enhanced by tart grapefruit combined with smooth tequila, alongside a touch of sweetness from grapefruit liqueur and grapefruit concentrate. On the other hand, the Cantarito presents a zesty blend, mixing tequila with citrus liqueur and grapefruit concentrate, encapsulating the essence of the traditional Mexican beverage.

Each 12oz can contains 5% alcohol by volume, making it a light yet flavorful option for gatherings. New Mix will be available in 4-packs, retailing at a suggested price of $10.99, and will initially launch in key markets across the U.S., including California, Texas, Ohio, Illinois, Nevada, Arizona, the Metro New York area, New Jersey, and Colorado.

A Pioneering Step in the RTD Market

Mary Beth O'Mara, the USAC Brand Director for Brown-Forman’s Ready-to-Drink portfolio, stated, "New Mix is more than just a cocktail; it's an invitation to celebrate connection, flavor, and Mexican pride." This sentiment captures the essence of the product, as it aims to not only provide a drink but also offer an experience steeped in cultural significance.

With New Mix positioned as a leading player in the ever-competitive RTD category, this launch represents an essential step towards bringing authentic flavors to consumers who appreciate both quality and convenience. As it enters the U.S. market, New Mix is set to redefine the standards of what a ready-to-drink cocktail should embody.

Since its inception, New Mix has continued to explore new markets, with plans to expand further in 2026. This venture reflects the growing popularity of Mexican culture and its culinary offerings in the United States, making New Mix a timely addition to any celebration.

As you indulge in these beautifully crafted cocktails, remember to drink responsibly, and take a moment to appreciate the rich history and craftsmanship that goes into every can of New Mix. Cheers to new tastes and the vibrant spirit of Mexico!