#Japan #Manufacturing #Tokyo #Business Strategy #Enfactory

Seminar on Transforming the Manufacturing Sector

In light of the evolving challenges faced by the manufacturing industry, Enfactory Inc., based in Chiyoda, Tokyo, is hosting a pivotal seminar on February 9, 2026, from 14:00 to 15:30. The theme of this seminar is "Shifting from a Product-Out Approach in Manufacturing to Future-Focused New Business Development Strategies."

In an era where possessing remarkable technology is no longer sufficient, many professionals in manufacturing who oversee new business development often find themselves at a crossroads. They are challenged by a prevailing product-out mindset and struggle to envision how their capabilities can translate into future-oriented solutions—spanning 10, 20, or even 30 years ahead.

The seminar will feature guest speaker, Professor Makoto Kawase from Ritsumeikan University's Business School, a renowned expert who has shaped various acclaimed publications such as the "New Business Development Starter Book" and has experience with strategic planning at consulting firms like A.T. Kearney and in business development at SoftBank.

Professor Kawase will explore how to break free from the traps not uncommon in manufacturing—specifically, the "technology-driven pitfalls"—and will outline the strategic processes necessary to thrive in an uncertain future through storytelling, conceptualization, and implementation. Attendees will gain insights from Professor Kawase's extensive knowledge, which will assist them in transcending mere information collection and moving towards practical steps for creating their futures.

This seminar is ideal for:

• - Mid-tier and large-scale manufacturing professionals in new business development roles.
• - Individuals seeking discontinuous growth based on a vision that extends beyond existing business lines.
• - Those grappling with how to integrate societal trends and future forecasts into their entrepreneurial ventures effectively.
• - Participants interested in understanding the processes required to mobilize their organizations beyond visioning to actionable implementation.

Seminar Overview

• - Date: February 9, 2026
• - Time: 14:00 - 15:30 (JST)
• - Cost: Free
• - Format: Zoom Webinar (Participants will receive the link upon registration)
• - Archive Availability: A limited-time recording will be available for those unable to attend the live session.

Registration

To secure your spot and gain valuable insights, register here: Enfactory Seminar Registration

Special Lecture (14:00 - 14:45)

Makoto Kawase, Professor, Ritsumeikan University Business School
Makoto Kawase is an esteemed academic and leader at MK & Associates. A graduate of the University of Tokyo's Faculty of Engineering, he holds a Master of Science and MBA from Boston University. His career has been marked by impactful roles at A.T. Kearney and SoftBank, specializing in strategic innovation and new business creation.

Session Highlights

• - 14:50 - 15:05: Research Reflecting the Future: Predicting Market Opportunities with Consumer Insight by Keita Takagi, Manager at Cross Marketing Co.
• - 15:05 - 15:20: Key Points in Utilizing Professional Talent for New Business in Manufacturing by Tadashi Keino, Head of ProQru Unit, Enfactory Inc.

Explore the intricate details of transforming the manufacturing industry through this unique opportunity to interact directly with leading experts and peers. This seminar is set to provide essential strategies and frameworks for you to start shaping a better future for your organization.

For further inquiries about the seminar, please contact:

• - Enfactory Inc.

Contact: Kojiro
TEL: 03-6869-6816 / 050-5604-0328
FAX: 03-6673-4843
E-mail: [email protected]

By participating in this seminar, you will not only gather key insights but also foster strategies essential for your company to navigate forward and reinvent within the manufacturing landscape.