YTGATE at MicroAd Event
2025-06-26 01:44:06

YTGATE CEO Takahashi to Speak at MicroAd's Event on Optimizing Web Advertising Results

Upcoming Event: Web Advertising Optimization



YTGATE Inc., founded by Yuutarou Takahashi, will be participating in an online conference titled "Web Advertising Improvement: Four Perspectives to Maximize Results" hosted by MicroAd Inc. This event is scheduled for July 9-10, 2025 on Zoom and is free for participants.

Event Overview


Event Name: Web Advertising Improvement: Four Perspectives to Maximize Results
Dates: July 9-10, 2025
Location: Online via Zoom
Registration Fee: Free
Organizer: MicroAd Inc.
Registration Link: Register Here

The event's program is designed to address two main themes: the maximization of short-term results on the first day and sales planning from a medium- to long-term perspective on the second day. Experts will discuss various strategies for improving the Cost Per Acquisition (CPA) and Conversion Rate (CVR), as well as how advertising can contribute to long-term sales and Customer Lifetime Value (LTV). The seminar will cover a range of topics, including operation design, creativity, media planning, data utilization, and organizational collaboration.

YTGATE Presentation


Day 2 Session: Advertising Improvement for Medium- and Long-Term Results
Time: 14:35 - 15:15
Topic: Don't Overlook the Reasons for Non-payment: Strategies for Optimizing Post-Advertising Approval Rates

During the session, Takahashi will highlight a critical yet often overlooked area of advertising: the payment approval rate. As advertising investments grow, businesses are increasingly encountering plateaus in their results when focusing solely on CPA and CVR improvement, making the enhancement of LTV crucial. Failing to approve payments at the final stage means potential revenue is lost, leading to a scenario where increased advertising spend is wasted.

Often, businesses focus on improving CVR through UI/UX improvements or optimizing user flows. However, it is essential to consider the payment approval rate as a significant factor influencing CVR as it can no longer be ignored. This session will explore practical strategies for optimizing payment approval rates post-advertising, driven by data collaboration and visibility techniques.

Takahashi will be joined by Daisuke Maekawa, Head of Inbound Sales at DG Financial Technology, to shed light on restructuring sales strategies from a medium- to long-term perspective. Many businesses still lack precise data on their payment approval rates. Implementing stronger security measures, like 3D Secure, has led to shopping cart abandonment and increased risks of fraudulent activities, which accumulate unnoticed.

The session will showcase concrete measures for visualizing factors affecting non-payment and will introduce YTGATE's SaaS product, YTGuard, which provides real-time approval rate analytics. Attendees will also learn techniques for creating optimized distribution designs that empower marketing departments to control their KPIs proactively.

About Yuutarou Takahashi


Yuutarou Takahashi graduated from Waseda University with a degree in International Program in 2014. He joined GMO Payment Gateway, where he quickly rose to the position of Global Sales Director, facilitating payment solutions for major global firms. As the founder of YTGATE in October 2023, he has focused on improving fraud prevention and payment approval rates to elevate transactional efficiency.

YTGATE and MicroAd Collaboration


The ongoing collaboration between YTGATE and MicroAd highlights their shared commitment to enhancing digital advertising performance. For more information on YTGATE's solutions and to connect for inquiries affecting your business, please visit here.

Company Overview


  • - Company Name: YTGATE Inc.
  • - CEO: Yuutarou Takahashi
  • - Location: 1-8-2 Shintomi, Chuo-ku, Tokyo, 5th Floor Grandir Ginza East
  • - Established: October 2, 2023
  • - Business Focus: Payment consulting, payment approval improvement, and payment optimization SaaS solutions

YTGATE is dedicated to optimizing payment processes and connecting the world with its mission: "Optimizing payments to connect the world." Their services fully support the efficiency of payment methods, safety measures, and data visualization for credit card merchants both domestically and internationally.


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Topics Business Technology)

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