Shimona Chadha Appointed Chief Marketing Officer at Persistent Systems

Shimona Chadha Takes the Helm of Marketing at Persistent Systems



In a significant move for Persistent Systems, a leader in Digital Engineering and Enterprise Modernization, Shimona Chadha has been appointed as Chief Marketing Officer (CMO). With over two decades of extensive experience in marketing transformations across various sectors, Chadha is set to enhance the company's global marketing strategy and brand positioning.

A Track Record of Excellence



Chadha's career is marked by her success in leading marketing initiatives that generate substantial business value and accelerate growth. Most recently, she served as Vice President and Head of North America Vertical Marketing at HCLTech, where she was pivotal in increasing revenue and crafting a Generative AI-driven marketing approach. This role allowed her to boost brand visibility, refine go-to-market strategies, and improve conversion in competitive markets.

Her expertise isn't limited to HCLTech. Chadha has also held vital positions at prominent companies like Vodafone Idea and Abbott, where she crafted customer-centric growth strategies that produced significant results. Her innovative work has earned her recognition in the industry, including the prestigious Forrester's Program of the Year 2025 and the Stevie Award for Women in Business and Inspiring Women in Business.

New Challenges Ahead



As CMO, Chadha will work closely with Persistent's executive leadership, playing an essential role in driving the company's growth initiatives. Sandeep Kalra, CEO of Persistent, expressed enthusiasm for her appointment, stating that Chadha's approach will be invaluable in enhancing market engagement and establishing the company's unique position within the industry.

Chadha's vision for her new role is equally clear. She acknowledges the pivotal role marketing plays in scaling revenue and strengthening the brand's relevance in increasingly competitive landscapes. "This is a defining moment to join Persistent and contribute to its inspiring journey,” she stated, emphasizing her commitment to creating impactful marketing strategies that resonate with the target audience.

About Persistent Systems



Founded with a mission to provide cutting-edge digital solutions, Persistent Systems is at the forefront of innovation in digital engineering and enterprise modernization. The company employs over 24,500 professionals across 19 countries, striving to deliver exceptional services that include AI-driven software engineering, product development, data analytics, and intelligent automation.

Persistent's commitment to sustainability is evident in its attainment of carbon neutrality and its alignment with the United Nations Global Compact standards, showcasing its dedication to social responsibility. The recent growth in brand value further illustrates its success, now recognized as the fastest-growing IT services brand in the 2024 Brand Finance India 100 Report.

As Persistent Systems enters a new chapter under the leadership of Shimona Chadha, stakeholders and industry observers will be keen to watch how her vision transforms the company's marketing landscape, potentially setting new benchmarks for the IT services sector.

Topics General Business)

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