Butters Launches New Cheese Pie and Expands Retail Offerings

Butters Launches New Cheese Pie and Expands Product Line

The craft butter sweets brand Butters is thrilled to announce the launch of its latest product, the Butters Cheese Pie, available from July 15, 2026, at the Hanshin Umeda main store pop-up shop. Following this exclusive launch, the product will be officially available in all stores starting August 7, 2026.

Introducing Butters Cheese Pie

The Butters Cheese Pie is crafted to complement daily moments with its delightful flavor. This treat features a crisp, mildly chewy pastry enveloping rich Dutch Edam cheese and a touch of powdered sugar sweetness. Its light profile makes it a treat you won't tire of quickly, leaving you wanting more with every bite.

Product Details

- Product Name: Butters Cheese Pie
- Price: 890 JPY (824 JPY excluding tax) for 8 pieces

Sales Schedule

- Advance Sale: Begins July 15, 2026, at Hanshin Umeda Main Store POP-UP STORE
- General Release: Starts August 7, 2026, across all stores

New Product: Butters Pound Cake at Shin-Yokohama

In addition to the Cheese Pie, Butters is excited to reintroduce their Butters Pound Cake, previously available only at select locations. This delicious daily line will officially launch at the Shin-Yokohama Cubic Plaza store on July 24, 2026.

Pound Cake Flavors and Pricing

- Product Name: Butters Pound Cake
- Flavors: Fruit, Orange, Chocolate
- Price: 390 JPY (362 JPY excluding tax) each

Flavor Profiles

- Fruit: A rich blend of orange and raisin mixed into a moist cake, offering a depth of flavor enhanced by the fruit's gradual integration over time.
- Orange: Featuring generously soaked orange peels that add a refreshing aroma and a hint of bitterness, deliciously melding with the moist cake.
- Chocolate: Rich, fragrant cocoa cake that balances intense chocolate flavor with a light texture, creating a delightful experience.

New Accessibility and Design Concept

Butters has traditionally focused on premium craft butter sweets designed for gifting. With a commitment to making their products more accessible, Butters introduces this daily line aimed at enhancing everyday moments with sweet indulgence. Their new packaging, inspired by the motif of “the cow that delivers milk,” symbolizes the brand's dedication to sourcing quality ingredients and creating a sense of comfort and warmth.

Seasonal Gift Campaign

Additionally, as summer approaches, Butters is hosting a limited-time Gift Tag Campaign to celebrate the season of giving, perfect for summer trips or family gatherings. Customers who purchase 1,000 JPY (tax included) or more will receive an original gift tag featuring heartfelt messages such as “Wishing you a cool summer” or “Take care of yourself.” This campaign runs from July 24 to August 16, 2026, until supplies last.

About Butters

Embracing the essence of nature, Butters is dedicated to crafting sweets that reflect tradition while looking towards the future. They meticulously utilize by-products like skim milk in butter production, combined with time-honored methods to create new, valuable offerings while ensuring sustainability for future generations.

For more details, visit their website or follow them on Instagram and LINE official account.

Locations

- Butters Nihonbashi Mitsukoshi Main Store

Tokyo, Chuo City, Nihonbashi Muromachi 1-4-1, B2F
Opening Hours: 10 AM - 7:30 PM (subject to facility hours)

- Butters Shin-Yokohama Cubic

Yokohama, Kanagawa Prefecture, Shin-Yokohama 2-100-45, 3F Gourmand No Mori
Opening Hours: 9 AM - 9 PM (subject to facility hours)

- Butters S-PAL Sendai

Sendai, Miyagi Prefecture, Aoba-ku, Chuo 1-1-1, S-PAL Sendai 2F
Opening Hours: Sun-Thurs 10 AM - 8 PM, Fri-Sat 10 AM - 9 PM (subject to facility hours)