#USA #Los Angeles #KAWAI #Electronic Piano #Development Center

Kawai Musical Instruments Expands Its Global Reach with New Development Center

In an exciting move to enhance its electronic piano development capabilities, Kawai Musical Instruments Company has announced the establishment of a new development center in the United States. This decision marks a significant step as part of the company’s broader strategy aimed at strengthening its position as the leading manufacturer of keyboard instruments globally.

A Bold Vision for the Future

Kawai's new initiative coincides with the launch of its eighth medium-term management plan, titled 'KAWAI 十年の計' (Kawai's Ten-Year Plan), which spans from April 2025 to March 2035. This ten-year strategic plan outlines Kawai's ambitious goal to evolve into the world’s premier keyboard instrument manufacturer. The company aims to achieve significant growth in its core keyboard instrument business while relentlessly striving for sustainable corporate value enhancement.

Considering that mature markets, including Europe, North America, Japan, and China, will continue to represent over 80% of the global market size in the next decade, Kawai has identified value addition and market share expansion in these areas as its top priority.

New Development Center Details

The newly established electronic piano development center will operate under the following parameters:

• - Department Name: Electronic Instruments Business Development Division USA Branch
• - Establishment Date: October 1, 2025
• - Location: Los Angeles, California, USA (within Kawai America, the sales subsidiary)
• - Objectives:

- Conduct marketing and product development in the USA
- Engage in foundational research and development of technology
- Foster technical exchange and collaboration with external organizations
- Support promotional activities in the North American market

Insights from the President

Kintaro Kawai, President and CEO, expressed his enthusiasm regarding the establishment of the new development center. He noted that this strategic move will significantly strengthen Kawai’s product development capabilities for the North American market, allowing the company to accurately reflect local values and lifestyles in its product designs. Kawai emphasized that America holds substantial growth potential in the electronic piano market, making it a critical region for future business expansion.

By deepening its understanding of local markets and product development, Kawai aims to provide products that embody customer needs swiftly. This approach is expected to bolster the brand's influence and presence in the market further. Kawai asserts that the enhancement of the global development framework, starting with local development, will directly contribute to the competitiveness and sustainable growth of its keyboard instrument business.

Conclusion

As part of the initiatives under the 'KAWAI 十年の計,' Kawai Musical Instruments is taking significant strides towards realizing its vision of becoming the foremost keyboard instrument manufacturer in the world. The establishment of the new development center is a crucial step in the journey, and Kawai is committed to advancing toward this objective, one step at a time.