#Japan #Tokyo #Suntory Draft Beer #Yamazaki Kento #Kamishiraishi Mone

Suntory's Exciting New Campaign for Draft Beer

Suntory, a leader in the beverage industry, has unveiled a fresh and lively WEB commercial promoting its signature draft beer. Set to hit screens across Japan starting September 29, 2025, this new campaign brilliantly incorporates renowned celebrities, including Yamazaki Kento, Kamishiraishi Mone, Nishijima Hidetoshi, and Sakaguchi Kenji. The campaign is designed to attract beer lovers and ignite interest in the newly launched "Absolutely Get!!! MY Suntory Draft Can" initiative.

The Campaign – Exciting Prizes Await

The "Absolutely Get!!! MY Suntory Draft Can" campaign is designed for fans of Suntory’s draft beer to partake in a fun and engaging activity. Participants can upload their purchase receipts to the campaign website to earn points, leading them to receive a unique can with their own name and personalized illustration. This campaign offers an alluring way to connect with customers while celebrating the brand’s ongoing commitment to quality and memorable experiences.

The new WEB commercial showcases a dynamic rhythm inspired by the song "Boggy Colonel." In this vibrant 15-second clip, the viewers are treated to an eye-catching visualization of the main stars sipping the refreshing draft beer, with their faces transforming into playful caricatures.

Celebrity Cast and Creative Vision

In the WEB CM, each celebrity's personality shines through. Sakaguchi Kenji leads a choir that joyfully chants along to the catchy tune, creating an energetic and cheerful atmosphere. The three other stars — Yamazaki, Kamishiraishi, and Nishijima — appear to enjoy the beer, showcasing authentic expressions that resonate with the audience. Their vivid reactions encapsulate the delightful image of Suntory’s draft beer, emphasizing its refreshing appeal.

The highlight of the CM features the three celebrities cheerfully consuming the beer, with their faces morphing into fun illustrations that eventually decorate the cans, reinforcing the campaign's essence of personalization and joy. Japanese audiences can look forward to seeing this delightful and catchy advertisement that celebrates life's simple pleasures.

A Closer Look at the Filming Experience

The filming experience brought a vibrant energy to the set. Yamazaki Kento impressed the director with his natural enthusiasm, making the scene captivating. Kamishiraishi Mone’s heartwarming smile after her first sip conveyed pure happiness, while Nishijima Hidetoshi’s refreshing sigh post-drink showcased the beer's quality. The directors and crew’s camaraderie resulted in a seamless fusion of creativity and fun.

Another exciting aspect of the shoot involved the singing choir of 60 members led by Sakaguchi Kenji. During rehearsals, their harmony was so captivating that it felt like a concert, remaining in sync throughout the various takes. By the end of filming, the sense of accomplishment was palpable as they celebrated achieving the right tone and timing for the final chorus, delivering a powerful moment of collective energy.

Details of the New WEB Commercial

• - Web Commercial Title: "MY Suntory Draft Can" (15 seconds)
• - Stars: Yamazaki Kento, Kamishiraishi Mone, Nishijima Hidetoshi, Sakaguchi Kenji
• - Air Date: Starts airing on September 29, 2025
• - Music Used: "Boggy Colonel"
• - Countrywide Broadcast: Yes
• - WEB Commercial URL: Watch Here

Conclusion

In a rapidly evolving beverage market, Suntory's innovative approach through this campaign not only reinforces its position as a market leader but also strives to create lasting relationships with consumers. By making the experience light-hearted and engaging, Suntory aims to resonate with its audience, creating a beer that celebrates enjoyment, camaraderie, and the little joys of life. For more information on the campaign details or to participate, visit the campaign website here.