Burberry Beauty Launches Official Online Store on ZOZOCOSME

Burberry Beauty Expands Online Presence with ZOZOCOSME Launch

Burberry Beauty is taking a significant step in its brand expansion in Japan by opening its official online store on ZOZOCOSME. This new venture allows customers across the country to enjoy a refined and convenient shopping experience. This follows the recent launch of retail counters at prestigious locations such as Isetan Shinjuku (February), Takashimaya Osaka (April), and Seibu Ikebukuro (July).

With this online store, Burberry Beauty aims to provide consumers with easy access to its diverse makeup and fragrance collections, embodying the brand's unique aesthetic and charm. Shoppers will find popular products available for purchase, including the resilient and comfortable “Burberry Beyond Wear Perfecting Matte” foundation and the glamorous “Brit Shine” lipstick, alongside the enchanting fragrance “Goddess”.

Exclusive Early Release of the Burberry Kiss Tea Collection

In celebration of this launch, Burberry Beauty will introduce its new “Kiss Tea Collection” on August 6. However, customers will have the exclusive chance to purchase it earlier on July 30 through ZOZOCOSME. This offers fans of the brand a special opportunity to enjoy the collection before anyone else.

The Burberry Kiss Tea Collection draws inspiration from British tea culture, featuring a new aesthetic centered around brown lip shades. The collection includes the “Burberry Kiss Matte” lipsticks priced at 5,200 yen (including tax 5,720 yen) in two shades, and “Burberry Kiss Liquid Matte” lipsticks, also at 5,200 yen (including tax 5,720 yen) in three shades.

Key Products from the Collection:

- Burberry Kiss Matte:

- 02 Matte Cream Tea: A nude beige with a soft pink, reminiscent of tea time scones served with jam and cream, embodies a classic and refined mood.
- 90 Matte Cinnamon: Inspired by the aromatic Ceylon cinnamon from Sri Lanka, this warm and deep brown shade evokes the richness of a perfectly brewed cup of tea.

- Burberry Kiss Liquid Matte:

- 02 Cream Tea: Similar to the matte variation, this nude beige shade captures the classic tea time essence with a creamy texture that adds a sophisticated sweetness to the lips.
- 36 Chai Brown: A blend of soothing copper and brown shades inspired by smoky and subtly sweet chai rooibos tea, representing warmth and sophistication.
- 86 Darjeeling Brown: Inspired by the deep red-brown colors of Darjeeling tea, this shade reflects both richness and elegance, ideal for a timeless look.

Retail Availability

The Burberry Beauty lineup is also available at select retail counters across Japan, including:

- Burberry Beauty Counter at Isetan Shinjuku.
- Burberry Beauty Counter at Takashimaya Osaka.
- Burberry Beauty Counter at Seibu Ikebukuro.

Additionally, Burberry Beauty products can be found in various online stores such as Isetan Mirror, TBEAUT, e.department, and now, the newly launched ZOZOCOSME.

With this innovative move into e-commerce, Burberry Beauty not only enhances customer access to its exquisite offerings but also solidifies its position as a key player in the competitive beauty market in Japan. Customers can now explore and indulge in the luxurious experience of Burberry Beauty from the comfort of their homes, embracing the brand's timeless style and elegance at any time.

By launching on ZOZOCOSME, Burberry Beauty marks an exciting new chapter in its journey, promising an elevated experience for beauty aficionados across Japan.