UFP Industries Acquires Oldcastle APG's Assets to Boost Deckorators® Decking Production
UFP Industries Expands Deckorators® Composite Decking Capacity Through Acquisition
UFP Industries, a leading player in the outdoor living market, has made a significant move by acquiring the decking assets of Oldcastle APG's MoistureShield brand. This strategic acquisition is set to substantially increase the production capacity of Deckorators®, the company’s primary line of wood-plastic composite (WPC) decking. As the demand for composite decking grows, this development unveils a new era for Deckorators in terms of innovation and service.
The acquisition aligns seamlessly with UFP Industries' growth strategy, reinforcing its core business dynamics while extending its market reach. Will Schwartz, the CEO of UFP Industries, emphasized the transformative nature of this investment. He stated, "This acquisition is fundamentally about our commitment to strengthen our core business and adding capacity to execute our growth plans." By integrating proven manufacturing assets and advanced technologies, UFP Industries aims to alleviate existing production constraints and expand to meet burgeoning demand.
One of the standout features included in the acquisition is the CoolDeck® technology, which is designed to reduce heat absorption, offering a cooler surface for outdoor spaces. Customers can expect enhanced product offerings and improved quality of Deckorators® composite decking, which are critical components for enjoying outdoor living spaces.
Furthermore, the acquisition provides the necessary scaling of production capabilities essential for meeting existing contracts with customers, including national retail partners, dealers, and contractors. By enhancing operational resilience and enabling flexible production across multiple sites, the integration of Oldcastle's assets will support ongoing efforts to innovate and develop new composite products in this competitive market.
As part of UFP's commitment to geographical expansion, the acquired capabilities present an opportunity to diversify production locations and enhance logistic efficiencies. This will also allow Deckorators to focus on future innovations, ensuring that they remain competitive and relevant in an ever-evolving market.
Landon Tarvin, President of UFP Retail Solutions, commented on the broader implications of this acquisition, saying, "This acquisition allows us to support customers more effectively today while creating the runway we need to expand our product mix and grow the Deckorators brand over the long term." He elaborated that with strategic capital investments, not only will they bolster existing facilities, but they also anticipate doubling Deckorators' overall WPC decking capacity, targeting a total value of $200 million by 2027.
This bold investment reaffirms UFP Industries' commitment to enhancing its leading brands' competitive edge within high-demand categories. The move to integrate Oldcastle's assets doesn't just promise immediate benefits but also lays the groundwork for sustained growth and development in the outdoor living segment, perfectly aligning with consumer preferences for quality and sustainability.
As Deckorators prepares for this new chapter, industry watchers will undoubtedly keep an eye on how this acquisition shapes the brand's trajectory amidst rising competition and evolving market dynamics. With enhanced capabilities and a strong commitment to innovation, Deckorators appears well-poised to capture a larger share of the growing outdoor living market, ultimately delivering unparalleled value to its customers and partners alike.