#USA #Novato #Blue Light #Zenni #Blokz

Introduction to Zenni's Blokz More Lenses

Zenni Optical continues to lead the eyewear market with the launch of its enhanced Blokz portfolio, featuring the new Blokz More lenses. These lenses are crafted to defend against blue light exposure from digital devices as well as sunlight, without sacrificing style or cost.

Advanced Blue Light Filtering Technology

The Blokz More lenses are Zenni's most innovative option to date, combining advanced blue light-filtering capabilities with a sleek design. Available in clear, photochromic, and sunglass varieties, they offer comprehensive protection against harmful UV rays, alongside an anti-reflective coating and scratch resistance thanks to Zenni's Blokz Boost™ coating. This development follows the recent reintroduction of their Zunnies collection, emphasizing the company's ongoing commitment to innovative eyewear solutions.

Expert Insight

Dr. Steven Lee, Zenni's Director of Digital Innovation, emphasized the importance of protecting our eyes in today’s digital context. He explained that exposure to blue light continues beyond our screens and that the Blokz technology is designed to provide all-day support in our increasingly tech-driven environments.

Dual-Defense Technology

Leading the Blokz variety is the revolutionary Blokz More, which features dual-defense technology that consists of a new lens material paired with a specialized coating. This innovation allows the lenses to reflect up to two times more blue light from screens, sunlight, and other artificial lighting. Verified by COLTS Laboratories, these lenses ensure robust protection during device-heavy days while maintaining their clarity and minimal blue sheen.

Continuing Zenni’s Vision

Veronica Alcaro, the VP of Brand at Zenni, remarked that the introduction of Blokz More marks a significant step in the brand's mission of eyewear innovation. She noted that Zenni aims to create eye care that is effective and accessible, offering cutting-edge lens technology at prices that consumers can afford.

Availability and Commitment

The new Blokz More lenses reinforce Zenni’s dedication to providing eyewear solutions that enhance visual comfort and protection throughout the day. Consumers can now access these lenses exclusively at Zenni.com, encompassing a range that suits both casual and advanced optical needs.

About Zenni Optical

Founded in 2003, Zenni Optical has transformed the eyewear landscape by making quality and fashionable eyewear accessible to all. With prescription glasses starting under $10, the brand caters to individuals and families alike, offering a vast selection of frames designed for both functionality and style. Headquartered in the San Francisco Bay Area, Zenni has sold over 70 million pairs of eyewear globally and proudly collaborates with numerous brands and influencers, from sports teams to designers.

In conclusion, with the launch of Blokz More, Zenni Optical is once again proving its commitment to innovation, affordability, and style, empowering consumers to protect their eyes effectively without breaking the bank.