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Big Blue Swim School: A Game Changer in Swim Education

Big Blue Swim School is not just any swimming school; it's a pioneering force in swim education that's redefining the way swimming lessons are delivered across the United States. With 42 state-of-the-art pools operating in 17 states, the brand is on a mission to unlock children's potential in the water, teaching them that they can conquer any challenge, one stroke at a time.

The Road to National Expansion

Originating from Chicago, Big Blue Swim School has set its sights on substantial national expansion. Their strategy is simple yet effective: amplify their franchise network while refining their site selection process. This multi-faceted approach is designed to ensure the brand's steady growth while maintaining the quality and safety of its swim education programs.

To navigate the complexities of this growth, Big Blue Swim School has embraced the power of technology, partnering with SiteZeus to optimize various operational areas.

Streamlining Operations with SiteZeus

For an emerging brand, optimizing processes is crucial. Big Blue Swim School understood that to sustain its growth trajectory, it needed a solution that could ensure efficiency, precision, and scalability. Switching to SiteZeus' comprehensive subscription model, they have streamlined their operations significantly, allowing for better decision-making in their growth initiatives.

Simplifying Franchise Development

The franchise development team at Big Blue Swim School leverages SiteZeus Sell, a customer relationship management (CRM) platform tailored for managing franchisee candidates. This powerful tool offers lead parsing functionality and automations that enhance the journey of franchisee candidates through the sales funnel, improving overall funnel visibility and efficiency.

Dennis Campbell, VP of Franchise Development, lauds SiteZeus Sell for its user-friendly interface, stating, "It is a very easy transition to this CRM. That speaks to the ease of use."

Enhanced Site Selection with Data-Driven Insights

In addition to franchise development, Big Blue Swim School has transformed its site selection process using SiteZeus Locate. The platform provides robust datasets that allow the swim school to analyze potential locations with precision, based on vital metrics like population density and household income. This data not only enhances their selection accuracy but also streamlines their market-planning strategies.

Campbell Seiler, Senior Strategy Associate, emphasizes the platform's value by noting, "We wanted a full solution product that we could use from day-one of analyzing a potential location all the way through opening."

Using advanced visual mapping capabilities provided by SiteZeus, the school can easily present location data to stakeholders, leading to informed decision-making and improved operational success.

Efficient Construction Management

Handling multiple software systems for project management was becoming cumbersome for Big Blue Swim School's construction team. The introduction of SiteZeus Build has consolidated their project management efforts into one centralized platform tailored to their specific needs. This transition has led to better organization, enhanced communication, and time savings across all construction phases, from design to project opening.

Kitty Ryan, Director of Design and Construction, highlights the advantages of SiteZeus Build: "The user interface is easy to navigate. How information is displayed, how we can easily find information with dashboards and widgets, and the ease with which we can make changes is unmatched in any other program."

A Partnership Driving Sustainable Growth

The collaboration between Big Blue Swim School and SiteZeus exemplifies how comprehensive solutions can revolutionize operational efficiency and propel growth. This synergy is particularly important for emerging brands striving to adapt and thrive in competitive markets.

By eliminating disorganization through a unified platform, Big Blue Swim School can focus on what truly matters—delivering top-notch swim education to children and ensuring a brighter, safer future in the water.

For brands looking to elevate their operational strategy, the Big Blue Swim School's partnership with SiteZeus stands as an exemplar of best practices in franchise development and site selection. Join their upcoming webinar to learn more about their journey and discover how these insights can fuel your own success story.

About SiteZeus

SiteZeus is recognized as the leading solution for driving revenue growth through advanced analytics. Their tools empower teams across franchise sales, real estate, marketing, and operations to maximize profits with data-driven strategies.

About Big Blue Swim School

Established in 2009, Big Blue Swim School has rapidly become one of the nation's fastest-growing swim school franchises, dedicated to providing exceptional swim lessons. With a strong real estate strategy, proprietary technology, and quality leadership, Big Blue Swim School is positioned for long-term success.