The Rise of 'Mixchannel': Introducing Pay Later Services to Elevate User Engagement

Elevating User Experience: Mixchannel Partners with Paydi

In the dynamic world of digital entertainment, the live streaming and video app, Mixchannel, developed and operated by DONUTS Co., Ltd., has made a significant move by integrating the Paidy payment service. This collaboration introduces an innovative Buy Now Pay Later (BNPL) option, aimed at enhancing user experience and engagement.

As of now, users can take advantage of a new direct coin charge payment method, which includes the no-registration-required next month’s lump-sum payment and the 3-installment option available without additional fees. This initiative responds to the needs of various users, particularly the digital-native generations that demand immediate engagement and support for their favorite creators.

Understanding the Shift in Consumer Behavior

Recent trends indicate a growing number of young consumers, particularly from Generation Z and other younger demographics, who do not own credit cards. With their heightened awareness of money management, they seek ways to control their expenses more transparently. Mixchannel recognizes this shift and the importance of time performance (タイパ), leading to the decision to implement