KINTO Expands 'U35 First Car Trial Campaign' Nationwide for Young Drivers

KINTO Expands 'U35 First Car Trial Campaign' Nationwide

KINTO Corporation, based in Nagoya, Aichi, Japan, is set to launch its expanded "U35 First Car Trial Campaign" starting September 1, 2025. This initiative follows the success of the limited-region "[U29 Support] Car Life Trial Campaign" conducted earlier in June. The new campaign is designed to encourage younger demographics to explore car ownership by offering a flexible subscription service tailored to their needs.

Background of the Campaign

Selecting a first car can be daunting for many, particularly young individuals. They often face concerns over financial commitments, the complexity of the purchasing process, and the fear of regretting their choice after acquisition. To address these anxieties, KINTO introduces a subscription model that minimizes initial costs and reduces the ongoing financial burden. The service includes everything from vehicle cost to insurance, taxes, and maintenance, allowing users to focus on enjoying their new lifestyle without overwhelming financial worries.

This simplified approach has attracted the attention of potential customers, as witnessed in the previous campaign, where 43% indicated that they would not own a car without the facilitation provided by KINTO. The feedback received prompted KINTO to broaden the scope of its offerings, increasing both vehicle variety and the age limit from 29 to 35 years old, thereby allowing a larger segment of young adults to participate in this opportunity.

Highlights of the Campaign

1. No Initial Costs!

The campaign features the "initial-cost-free plan," allowing users to kickstart their car ownership journey without prepaying for any upfront costs. For those new to owning a car, this aspect significantly lowers barriers to entry, making it easier to embrace car living. Additionally, users can combine payments with bonus deductions to further manage their monthly expenditure efficiently.

2. Six-Month Test Drive with Flexibility

Participants can enjoy a six-month trial period where they can assess whether their chosen vehicle meets their lifestyle needs. At the end of six months, they have the freedom to either continue with the same car, switch to another vehicle, or return it altogether—without incurring any termination fees during this period. This unique offering provides users with peace of mind as they discover what's right for them.

3. Choose from a Broader Range of Vehicle Models

Unlike the previous campaign, which limited participants to the Yaris Cross U grade, this expanded initiative includes six models that cater to different preferences. Participants can select from the Aqua, Yaris, Rise, Yaris Cross, Corolla Cross, and Sienta models, allowing for a more personalized experience. Clients may also customize the color and specifications according to their preferences, enhancing the ownership experience.

4. Nationwide Availability

This campaign represents a significant step forward as it moves from a regional limit covering just five prefectures—Tokyo, Osaka, Aichi, Fukuoka, and Nagano—to a nationwide initiative. Interested drivers can apply through local Toyota dealerships or via KINTO's dedicated website. Expanding eligibility to those aged 35 and below helps to attract a more diverse audience, acknowledging the requests from the previous campaign cohort.

Campaign Overview

- Campaign Name: U35 First Car Trial Campaign
- Campaign Duration: September 1, 2025, 13:30 – April 30, 2026, 13:30.
- Target Audience: Individuals aged 35 and under who are first-time KINTO customers.
- Eligible Models: Aqua, Yaris, Rise, Yaris Cross, Corolla Cross, and Sienta, across all grades.
- Contract Plan: Initial cost-free plan (available in 3, 5, or 7-year options).
- Application Process: Applications can be completed at Toyota dealerships or through the KINTO official website.

In summary, the expanded U35 campaign serves as a response to the needs of younger drivers, providing them with a flexible, low-risk introduction to vehicle ownership while helping to alleviate the fears associated with such a significant commitment. With KINTO's emphasis on ease and accessibility, many young individuals may find the perfect opportunity to start their car life.