Kulani Kinis Teams Up with Barrett Distribution for US Fulfillment Success

Kulani Kinis, an Australian swimwear brand, is making waves in the United States by partnering with Barrett Distribution Centers, a top-tier third-party logistics (3PL) provider. This collaboration marks a significant step in Kulani Kinis' strategy for global expansion and reflects its dedication to operational excellence and customer-centric service.

Founded in 2015, Kulani Kinis emerged swiftly as a popular swimwear label, attracting a devoted following across the globe with its vibrant designs and commitment to inclusivity. Recognized for its high-quality products and dedication to ethical manufacturing, the brand has become synonymous with fun, fashionable swimwear. As part of their growth plan, the brand chose Barrett Distribution Centers to handle their logistics in the US, which signifies their commitment to maintaining high service standards while expanding their market presence.

Karolina Coggan, Head of Operations and Sustainability at Kulani Kinis, shared her sentiments about the partnership, stating, "From the beginning, partnering with Barrett just felt right. There was a clear alignment in our business values, and the connection between our teams created a positive energy that allowed for smooth and natural communication." She emphasized Barrett's responsiveness to Kulani Kinis' needs and their understanding of the brand's mission.

Barrett Distribution Centers is well-known for its expertise in omnichannel fulfillment, automation-driven warehouse solutions, and a customer-first approach. This partnership allows Kulani Kinis to utilize Barrett's flexible, tech-enabled logistics tailored for high-SKU, fast-moving consumer goods. The decision to centralize fulfillment within the US was influenced largely by changing international trade regulations—including the rollback of certain duty exemptions—which underscored the need for a more robust, responsive supply chain.

Bryan Corbett, VP of Sales and Marketing at Barrett, expressed his enthusiasm about partnering with Kulani Kinis, noting the brand's unique position in the market and passionate customer base. "Kulani Kinis is one of the most incredible DTC brands around. They have amazing people and a culture that resonates well with their audience, making them a joy to work with as they grow in the US market," he commented.

The partnership's strategic decision comes at a time when global trade dynamics are rapidly changing, and brands must adapt to sustain their competitive edge. By consolidating their fulfillment operations domestically, Kulani Kinis is not only minimizing risks associated with customs and potential tariffs but also enhancing their responsiveness to the needs of their growing American customer base.

For digital-native brands like Kulani Kinis seeking to expand their reach and simplify their logistics, Barrett Distribution Centers stands as an ideal partner. Those interested in exploring tailored supply chain solutions will find Barrett's expertise invaluable in navigating the complexities of eCommerce logistics.

In conclusion, the collaboration between Kulani Kinis and Barrett Distribution Centers exemplifies a successful alignment of business values and operational goals. With Barrett as a logistics partner, Kulani Kinis is well-positioned to continue its growth journey, delivering delightful shopping experiences and innovative swimwear to its loyal customers, while adapting to the evolving eCommerce landscape. As they embark on this exciting chapter, there’s no doubt that they will continue to radiate positivity and confidence in the swimwear industry.

About Kulani Kinis

Kulani Kinis was founded by beach enthusiasts Dani and Alex, driven by their love for travel and vibrant aesthetics. The brand has grown from a small venture in their Sydney garage to an internationally recognized label known for its bold designs and commitment to ethical practices.

About Barrett Distribution Centers

Since 1941, Barrett Distribution Centers has been a leading provider of customized logistics solutions, focusing on delivering exceptional service to clients in diverse industries. With a reputation for superior execution and customer engagement, Barrett is uniquely positioned to support brands in navigating the complexities of omnichannel distribution.