#Japan #Tokyo #Meiji #Cacao Ceramide #Cacao Flavonoids

Meiji's Cacao Beaute Jelly: A Fusion of Beauty and Flavor

In a groundbreaking initiative, Meiji has unveiled its latest product, the Cacao Beaute Jelly, which promises to combine the deliciousness of cacao with revolutionary beauty benefits. This stick-shaped beauty jelly is set to be available through Makuake from July 29 to September 18, 2025. It features unique ingredients derived from cacao, including the world’s first materialized cacao ceramides, along with cacao flavonoids and a daily dose of Vitamin C.

The Cacao Beaute Jelly is structured to cater to health-conscious individuals seeking a convenient and guilt-free method to enhance their beauty regimen. At just 20 calories per stick and zero fat, it’s a perfect on-the-go snack. The delightful taste harmonizes the sweetness and slight tartness of cacao with a subtly bitter hint, reminiscent of chocolate, ensuring a pleasurable experience with every bite.

The Genesis of Cacao Beaute Jelly

This innovative jelly emerges from the meiji CACAO BEauty Project, where a dedicated team within Meiji aimed at unlocking the beauty potential of cacao. With years of expertise in cacao, they sought to create products that leverage cacao's unique properties to enhance beauty. The project stems from a vision to develop food items that incorporate beauty-supporting ingredients while avoiding traditional supplement formats like tablets and powders.

Key Ingredients:

• - Cacao Ceramides: Extracted from cacao nibs and cacao husks.
• - Cacao Flavonoids: A component currently under patent, promising additional benefits.
• - Vitamin C: Essential for maintaining skin health.

The formulation omits high-intensity sweeteners, allowing the natural taste of cacao to shine through. The result is a jelly that not only tastes good but is also aligned with new trends in wellness and beauty.

The Vision: Unlocking Cacao's Potential

The initiative, encapsulated in the slogan “Open, Cacao.”, aims to redefine what cacao can offer beyond chocolate. Historically, the cacao fruit has only been partially utilized, with significant portions of it being wasted during traditional processes. By embracing the entire cacao fruit, Meiji seeks to enhance its value and ensure benefits flow back to cacao-producing regions.

Efforts underway include developing new cacao-based food products and launching a brand, CACAO STYLE, which explores non-food applications of cacao. This pioneering endeavor aims to shift perceptions of cacao and inspire new culinary and health experiences.

Special Events During the Launch

Accompanying the launch of Cacao Beaute Jelly, Meiji will host a pop-up event titled “Open, Cacao.” at the FARO Shibuya Jinnan store in Tokyo from July 24 to September 30. Visitors can sample unique drinks and salads featuring cacao ceramides, flavonoids, and a new cacao vinegar, showcasing innovative uses of cacao. The menu will vary with the season, providing a fresh experience for every visitor. For updates, follow their official Instagram page here.

By bringing Cacao Beaute Jelly to market, Meiji aims to communicate a novel appreciation of cacao's beauty benefits, contributing to the daily wellness of its customers. This exciting product exemplifies Meiji's commitment to sustainability and innovation in enhancing beauty through natural ingredients, proving that what is good for you can also be delicious.

Conclusion

With the launch date approaching, wellness enthusiasts and beauty seekers alike are eager to explore the benefits of Cacao Beaute Jelly. Meiji is paving the way for a new culinary experience that blends indulgence with conscientious beauty care. Stay tuned for further updates and prepare to treat yourself to a delicious path to beauty with cacao!