#Japan #Shibuya #arFUM #Oud Rose #OXI Freshness

Embrace Luxury in Laundry with arFUM

In an age where the ambiance of our surroundings plays a significant role in our daily lives, King Pharmaceutical Co., based in Shibuya, Tokyo, has introduced an innovative product that promises to transform your laundry experience. Launching on December 17, 2025, the new OXI Freshness Oud Rose from arFUM marks a noteworthy moment for those who appreciate both fragrance and functionality in their laundry routines.

Aromatic Revolution

The new OXI Freshness line combines luxurious aromas with cutting-edge OXI technology, defining a unique paradigm in modern laundry. This product aims to captivate and enhance your cleaning experience with its rich and lingering fragrances. It caters particularly to liquid detergent enthusiasts, users of drum washing machines with automatic detergent dispensing features, and even vertical washing machine users.

The Scent Profile: A Harmony of Oud and Rose

Imagine a luxury scent experience as you wash your clothes. The Oud Rose fragrance is an exquisite blend that offers both refreshing and sweet notes. This unique scent profile blends earthy oud with floral rose, creating a novel, upscale aroma that stands out in the market. The concentrated formula—three times the scent components compared to the previous products—ensures that your clothes are enveloped in this luxurious fragrance, making laundry day feel special.

Three Key Innovations

1. OXI Power: Leveraging a proprietary cleaning technology, this product utilizes oxygen-based ingredients to provide a fresher, more invigorating finish for your laundry.

2. Innovative 2-in-1 Formula: Combining detergent with scent beads (note: no actual scent beads are used) allows for simultaneous washing and fragrance application. This approach simplifies measuring, catering to users with drum machines, where single dosing is ideal.

3. Unique Scent Concentration: The new Oud and Rose scent not only brings complexity to your laundry but also features a concentrated method that envelops clothes in this luxurious fragrance.

Artistry in Fragrance Development

The scent of OXI Freshness Oud Rose has been meticulously crafted under the guidance of renowned perfumer Alexandra Monet. This collaboration guarantees that every wash leaves behind a delightful trail of scent that can last up to 36 weeks (under optimal storage conditions).

The product also employs Smile Scent technology and GLDA fabric care technology to enhance color retention and reduce damage to fibers, ensuring your cherished garments are protected while being cleaned. Natural coconut-derived ingredients effectively break down various stains, achieving a 99.9% antibacterial effect and eliminating dust mites, making it suitable for families with children and individuals with sensitive skin.

Safety and Commitment to Quality

The formula is gentle on both fabrics and skin as it does not contain any ethanol, fluorescent brighteners, or chlorine. It maintains a neutral pH, promoting skin safety without compromising cleaning efficacy. Furthermore, the product has undergone dermatological testing to assert its safety.

Product Overview:

• - Brand: arFUM
• - Product Name: OXI Freshness Oud Rose
• - Release Date: December 17, 2025 (Available online)
• - Sizes and Pricing:

- 1L at ¥1,300 (tax included)
- 2L at ¥2,600 (tax included)

• - Category: Specialized liquid detergent for fragrance
• - Purchase Links: Official arFUM, Amazon, Rakuten, Yahoo, Qoo10

Commitment to Innovation

The arFUM brand continues its quest to redefine the joy of laundry through scent, aiming to elevate your daily routine into a delightful ritual. We believe that beauty can be found in subtle moments, like the experience of fresh, fragrant laundry.

For more information about arFUM and their latest offerings, visit King Pharmaceutical Co.'s official website.

About King Pharmaceutical Co.

King Pharmaceutical Co. embraces the idea that fragrances hold the power to evoke memories and emotions. With a philosophy centered around eliciting beauty that resonates before one is even aware of it, the company curates an experience that is consistent and gentle, encapsulating beauty in every aspect—from packaging to scent.

Official Site: OUJI SEIKEN

For inquiries about this product, please reach out to:
King Pharmaceutical Co.
4-3-15 Jingumae, Shibuya-ku, Tokyo
Contact Number: 03-6812-9278
Customer Support: 0120-613398
Email: [email protected]