Cafuné Celebrates the Strongest Lucky Day with an Exclusive Campaign

Cafuné Launches Exclusive Campaign for July's Ultimate Lucky Day

Cafuné, the modern accessory brand originating from Hong Kong, announces an exciting 'Ichiryū Manbai Day Campaign' starting from July 6 and running until July 19. This campaign aligns perfectly with the ultimate lucky day, July 19, which boasts three auspicious events: "Tensha-nichi" (a day of heavenly forgiveness), "Ichiryū Manbai" (a day when a single grain yields ten thousand), and "Tai-an" (a day of ultimate happiness). The Japanese belief suggests that refreshing personal belongings like wallets on this day could bring about an increase in wealth and happiness.

To celebrate this occasion, Cafuné will offer special promotions through its official online store as well as its pop-up stores located in Shibuya and Nagoya. These stores allow customers to explore the latest offerings while taking advantage of exclusive campaign perks.

Campaign Overview

The 'Ichiryū Manbai Day Campaign' runs for a total of 14 days, from July 6 (Monday) to July 19 (Sunday). The official online store will host its promotion from July 6, 11:00 AM to July 19, 11:59 PM, while the pop-up stores will operate according to their respective hours.

Online Store Promotions

1. Lucky Roulette
Customers can spin the lucky roulette for a chance to win discount coupons of up to 5,000 yen. This offer applies to all full-price items including bags and small leather goods, but please note that this coupon cannot be combined with other discounts or on-sale items.

2. Free Shipping & Returns
During the campaign period, all full-price items will qualify for free shipping and free returns.

Pop-Up Store Promotions

Tokyo Summer Pop-Up
Location: Shibuya Scramble Square 4F (until August 2)
Nagoya Summer Pop-Up
Location: Nagoya La Chic 1F (until July 20)

In-store customers purchasing items from the wallet collection will have the chance to participate in 'Ichiryū Manbai Omikuji,' where they can win discounts of up to 6,000 yen immediately at the store.

Omikuji Offers:

- Lucky: 10% OFF + Original Furoshiki Gift
- Chukichi: 4,000 yen OFF
- Daikichi: 5,000 yen OFF
- Daidai-kichi: 6,000 yen OFF

Selecting the Right Wallet for Luck

Choosing the right wallet is essential according to Cafuné, as the quality of leather can influence fortune. All Cafuné items are crafted from high-quality natural leather, fulfilling both aesthetic and functional needs in a minimalistic design style that resonates with modern lifestyles.

Types of Leather:

- Calf Leather: believed to enhance work and growth fortunes.
- Pebbled Leather: enhances protective luck, preventing wealth from slipping away.
- Textured Leather: stabilizes assets.

Lucky Colors for Wealth:

- Tan: Symbolizing the earth, brown is linked to cultivation of wealth.
- Moss: Green represents growth and abundance, excellent for both financial and health prosperity.
- Black: This color protects wealth and purifies bad luck.

Eye-Catching Accessories for Wealth:

Incorporating gold accents through features such as the signature egg charm or gold hardware can enhance attraction to wealth, making any Cafuné item a more powerful asset in one's collection.

Cafuné's Popular Wallet Collections

1. Egg Zip Coin Purse
Released on June 22, priced at 25,300 yen, this purse marries design with functionality, featuring a unique pull tab, a spacious accordion structure, and a convenient slit pocket.

2. Stance Flap Wallet
Priced at 34,100 yen, this foldable wallet stands out with its gold hardware and can be transformed into a hands-free crossbody with an optional chain.

3. Egg Long Wallet
At 36,300 yen, this wallet combines ample storage with a smart silhouette, embodying practicality.

4. Basalt Long Wallet
Inspired by basalt rock, priced at 39,600 yen, this wallet provides exceptional storage capacity while maintaining a stylish aesthetic.

About Cafuné

Founded in 2015 in Hong Kong, Cafuné produces high-quality accessories for the modern woman, using only the finest materials. The brand emphasizes the connection between its products and their owners, crafting pieces that suit various occasions and honor the individuality of each wearer.

For more details, visit Cafuné's official website and follow them on Instagram and X (Twitter).