Exploring Dual-Living Lifestyles: Insights from a New Survey Event for Young Women

YOMIKO, in collaboration with Shueisha's "MORE" editorial team, is set to host an engaging talk event on July 16, 2025, focusing on the dual-living lifestyle among young women in their 20s and 30s. This event aims to delve into the perspectives, needs, and challenges of dual-living, offering valuable insights for both individuals and organizations involved in community development.

The event, titled "From the Report on Dual-Living Lifestyles of Young Women: Key Target Insights and Five Tips to Engage," will take place at SHIBUYA QWS, located in the heart of Shibuya, Tokyo. Scheduled from 4 PM to 6 PM, with doors opening at 3:30 PM, the event will feature discussions led by prominent figures in the industry.

Event Highlights

The talk will be anchored by Takako Nakada, the chief editor of the MORE brand, alongside Minami Ozeki, the editor-in-chief of YOMIKO's CIVIC PRIDE® portal site. They will engage in a dialogue about the survey conducted in May 2025, which involved interviews and web-based questionnaires targeting the MORE Influencers community. The survey particularly focuses on the dual-living perspectives of women, shedding light on their values, needs, and awareness of the associated issues.

Additionally, the event will feature guests from the MORE Influencers, who are practicing the dual-living lifestyle. They will share their insights and experiences, discussing both the appealing aspects and the challenges of managing life in two locations.

This event is not only a platform for sharing valuable insights but also a way to visualize the values and challenges surrounding dual-living. The information gathered will be instrumental for municipalities and businesses engaged in urban development and regional revitalization efforts, as it highlights the preferences and challenges faced by younger demographics.

Registration Details

Those interested in attending must register by July 11, 2025, through the provided registration form. Participation is limited to approximately 30 attendees, and if demand exceeds capacity, a lottery will determine the final participants.

Please note that the event will involve photography (both video and still images) for content that may be used on YOMIKO and Shueisha's websites and social media. Attendees who wish to opt-out from being photographed are advised to inform the organizers in advance.

Venue Information

The event will be held at:
SHIBUYA QWS
15th Floor, Shibuya Scramble Square East Building
2-24-12 Shibuya, Shibuya-ku, Tokyo

To access the venue, attendees can use the JR lines and head towards the East Exit from either the JR Chuo or JR Minami ticket gates. It is important to note that the SQW entrance is separate from the shopping floors of Shibuya Scramble Square.

For more detailed access information, visit the SHIBUYA QWS website: SHIBUYA QWS Access Details.

About YOMIKO

YOMIKO is not just limited to advertising; it also engages in consulting across a variety of sectors, including digital and sales. The company is committed to community creation and visualizing civic pride through initiatives that involve various stakeholders, such as businesses, local governments, and research institutions. YOMIKO strives to support sustainable business and social growth, working to become a true GAME CHANGE PARTNER in the evolving landscape of urban and community development. For more information, visit YOMIKO Official Site.