#Japan #TikTok Shop #Shibuya #IZULCA #Nijino Kirameki

IZULCA's Rice Triumphs on TikTok Shop

In a significant achievement for the local agricultural industry, IZULCA, a company dedicated to supporting TikTok Shop operations, has announced that its flagship product, 'Nijino Kirameki', a premium brand rice from Toyooka, Hyogo Prefecture, has secured the top spot in TikTok Shop’s weekly sales rankings. This ranking spans from November 13 to November 19, 2025, capturing both overall product sales and live-stream sales categories.

The success continued into the following week, securing the #1 position again in the rankings from November 17 to November 23. This result highlights the effectiveness of live commerce for regional specialty products and agricultural goods in Japan.

Achievements and Product Details

The impressive feats are based on the GMV (Gross Merchandise Value) calculated by TikTok Shop, reflecting the outstanding quality of 'Nijino Kirameki' and the strategic sales support from IZULCA. The collaboration with Tajima Rice Co., which has more than 70 years of experience in rice production, has set rigorous standards for soil, water, and cultivation methods to ensure consistent quality.

Key Information about 'Nijino Kirameki'

• - Product Name: Fresh Rice 'Nijino Kirameki' 5kg (Hyogo Prefecture)
• - Price: ¥5,299 (tax included, free shipping)
• - TikTok Shop Name: 47 Marushe
• - Shop URL: TikTok Shop

'Nijino Kirameki' is known for its lustrous appearance, superior sweetness, and just the right chewiness without being overly sticky. The meticulous production process ensures that each grain meets high standards, appealing to customers who value quality.

The Importance of Live Commerce

The achievement of ranking first in both the overall and live categories indicates that IZULCA's content planning, operational strategies, and sales know-how directly influenced user purchasing behavior. The direct engagement offered through live sales showcases the producers behind these products, enhancing the appeal of freshness and quality.

As community interest in local specialties grows, IZULCA plans to continue expanding its role in supporting live commerce for other regional goods and agricultural products. This initiative is not only about business but also about revitalizing local economies and fostering community development.

About IZULCA

Founded as a joint venture between MicroAd, which manages wide-ranging businesses, and Pinspace, known for its extensive EC platform expertise, IZULCA is positioned to amplify the operational support and strategic marketing of TikTok Shop and live commerce. The company aims to leverage these skills to enhance the visibility of regional products across Japan.

Key Company Information

• - Company Name: IZULCA Inc.
• - Headquarters: Shibuya Info Tower 13F, 20-1 Sakuragaoka-cho, Shibuya, Tokyo
• - CEO: Yoshiki Enogawa
• - Services Provided: Comprehensive support for TikTok Shop operations and live commerce
• - Website: IZULCA Website

For inquiries regarding this release, please contact:
IZULCA Inc.
Email: [email protected]

As IZULCA continues to innovate in the field of live commerce, the company is dedicated to showcasing the best of Japan's regional offerings, turning each sale into an opportunity for local communities to thrive.