Jones Soda Expands Executive Team to Boost Growth and Innovation
Jones Soda Company, known for its unique craft sodas, has recently announced a major expansion in its executive leadership, aimed at driving growth and innovation within the company. On December 9, 2025, the company welcomed Darcey Macken and Eric Schnabel as its new Chief Operating Officer and Chief Marketing Officer, respectively. Both leaders bring a wealth of experience from the consumer packaged goods and marketing sectors, which could position Jones Soda for significant advancements in the competitive beverage market.
Darcey Macken, who has spent over two decades in the food and beverage industry, previously served as the CEO of Planterra Foods, where she was pivotal in launching the OZO™ plant-based protein brand and significantly growing the company’s product portfolio. Her extensive background at companies like Sovos Brands and Kellogg Company further equips her with the necessary expertise to lead operations at Jones Soda. Macken's track record of augmenting revenue—most notably driving a brand's growth from $45 million to over $200 million—demonstrates her ability to deliver results in fast-paced environments.
Following her impressive tenure, Macken is set to leverage her strategic vision and experience in brand building to elevate Jones Soda's operational excellence and enhance its product offerings. "Darcey is a powerhouse in consumer packaged goods, and we believe her experience will be invaluable in reinforcing our operational capabilities while pushing our growth initiatives forward," said Scott Harvey, CEO of Jones Soda.
Eric Schnabel, another significant addition to the company, brings three decades of rich advertising and marketing leadership experience. Before joining Jones, Schnabel led in-house marketing teams at Kohler Co. and served as a fractional Chief Marketing Officer for various businesses. Notably, his tenure at Meta, where he co-founded The Creative Shop, showcased his innovative prowess in digital marketing strategies. Schnabel's campaign successes for well-known brands like Kellogg's and BMW position him as a key player in shaping Jones Soda's marketing strategies to resonate more effectively with consumers.
The new executive team's priority will be to maintain and expand on the company's recent momentum, particularly following successful collaboration with Bethesda Software on the highly popular Fallout promotions. These partnerships led to a surge in sales, particularly through retail channels such as Costco. The leadership believes that leveraging the synergy between the executives' expertise and the current market trends will further enhance Jones Soda's visibility and sales performance.
In addition to enhancing its executive leadership, Jones Soda also announced the expansion of its credit facilities from $5 million to $10 million. This increase in lending capability, established through an amended loan agreement with Two Shores Capital Corp., is expected to support further sales growth initiatives. The company recognizes the importance of financial flexibility in realizing its strategic objectives and meeting its target performance metrics in 2026.
As Jones Soda continues to navigate through the competitive landscape of premium craft beverages, the newly appointed executives' insights are likely to play a crucial role in steering the brand towards innovative approaches. The company's solidified commitment to operational scalability and strategic marketing can potentially bolster its market position and enhance shareholder value moving forward.
Founded in Seattle, Washington, Jones Soda Co. has become a significant player in the craft beverage industry, known for its premium soda offerings that captivate consumers. The company is well-positioned to take advantage of new marketing trends and consumer preferences in the non-alcoholic beverage space, ensuring that it remains a standout choice in a crowded market. For more information about Jones Soda, visit www.jonessoda.com.
In conclusion, the appointment of Darcey Macken and Eric Schnabel marks a pivotal step for Jones Soda as it looks to capitalize on its brand's legacy and drive future growth. With an empowered leadership team and enriched financial backing, the company is set to make waves in the beverage sector as it continues to innovate and inspire loyalty among its consumers.
Darcey Macken, who has spent over two decades in the food and beverage industry, previously served as the CEO of Planterra Foods, where she was pivotal in launching the OZO™ plant-based protein brand and significantly growing the company’s product portfolio. Her extensive background at companies like Sovos Brands and Kellogg Company further equips her with the necessary expertise to lead operations at Jones Soda. Macken's track record of augmenting revenue—most notably driving a brand's growth from $45 million to over $200 million—demonstrates her ability to deliver results in fast-paced environments.
Following her impressive tenure, Macken is set to leverage her strategic vision and experience in brand building to elevate Jones Soda's operational excellence and enhance its product offerings. "Darcey is a powerhouse in consumer packaged goods, and we believe her experience will be invaluable in reinforcing our operational capabilities while pushing our growth initiatives forward," said Scott Harvey, CEO of Jones Soda.
Eric Schnabel, another significant addition to the company, brings three decades of rich advertising and marketing leadership experience. Before joining Jones, Schnabel led in-house marketing teams at Kohler Co. and served as a fractional Chief Marketing Officer for various businesses. Notably, his tenure at Meta, where he co-founded The Creative Shop, showcased his innovative prowess in digital marketing strategies. Schnabel's campaign successes for well-known brands like Kellogg's and BMW position him as a key player in shaping Jones Soda's marketing strategies to resonate more effectively with consumers.
The new executive team's priority will be to maintain and expand on the company's recent momentum, particularly following successful collaboration with Bethesda Software on the highly popular Fallout promotions. These partnerships led to a surge in sales, particularly through retail channels such as Costco. The leadership believes that leveraging the synergy between the executives' expertise and the current market trends will further enhance Jones Soda's visibility and sales performance.
In addition to enhancing its executive leadership, Jones Soda also announced the expansion of its credit facilities from $5 million to $10 million. This increase in lending capability, established through an amended loan agreement with Two Shores Capital Corp., is expected to support further sales growth initiatives. The company recognizes the importance of financial flexibility in realizing its strategic objectives and meeting its target performance metrics in 2026.
As Jones Soda continues to navigate through the competitive landscape of premium craft beverages, the newly appointed executives' insights are likely to play a crucial role in steering the brand towards innovative approaches. The company's solidified commitment to operational scalability and strategic marketing can potentially bolster its market position and enhance shareholder value moving forward.
Founded in Seattle, Washington, Jones Soda Co. has become a significant player in the craft beverage industry, known for its premium soda offerings that captivate consumers. The company is well-positioned to take advantage of new marketing trends and consumer preferences in the non-alcoholic beverage space, ensuring that it remains a standout choice in a crowded market. For more information about Jones Soda, visit www.jonessoda.com.
In conclusion, the appointment of Darcey Macken and Eric Schnabel marks a pivotal step for Jones Soda as it looks to capitalize on its brand's legacy and drive future growth. With an empowered leadership team and enriched financial backing, the company is set to make waves in the beverage sector as it continues to innovate and inspire loyalty among its consumers.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.