#Japan #Tokyo #AI Partnership #2WINS #Curations

Curations Partners with 2WINS to Drive Business Growth through AI

Curations, a notable company based in Tokyo, has officially announced a strategic partnership with 2WINS, a startup coming out of the esteemed Matsuo Laboratory at the University of Tokyo. This collaboration aims to combine Curations' extensive knowledge in business development and its connections within the corporate sphere with 2WINS' robust capabilities in AI implementation. Together, the two companies will focus on converting dormant assets within Japanese corporations into thriving growth businesses in this new era of artificial intelligence (AI).

Transitioning from AI Adoption to AI-Driven Business Growth

As generative AI continues to proliferate, the central question for many enterprises has shifted from "How can we integrate AI into our operations?" to "How can we innovate and expand our businesses using AI?" Traditionally, AI usage has revolved around areas such as document generation, information retrieval, and improving operational efficiencies. However, the real gains for companies lie in innovating existing operations and creating new growth avenues. Japan’s corporations harbor a wealth of untapped potential in the form of knowledge and data that exists only on-site, be it the tacit knowledge from seasoned employees or data generated through daily operations.

Yet, this crucial information remains unconnected to the emerging business models of the AI era. Curations and 2WINS aim to leverage this dormant potential as the foundation for their partnership.

The Objective of This Partnership: Establishing a Circular Economy within Companies

The partnership's goal goes beyond just isolated AI projects or proof-of-concept trials. It seeks to embed a lasting "growth cycle powered by AI" within client companies. This cycle involves AI identifying business opportunities, people implementing and validating these initiatives, seasoned professionals assessing their viability, and AI experts executing them. By fostering such a continuous loop, the partnership aims to leave a sustainable impact within each business.

Why These Two Companies? Strengthening the "Three Player" Framework for Successful AI Initiatives

2WINS has identified the presence of three key players as essential for successful AI-driven projects. The lack of all three typically leads to the failure of many AI initiatives. Despite the rapid expansion of the AI market, very few AI companies possess the nuanced understanding and expertise to effectively integrate these three different types of players. 2WINS has successfully collaborated with various industries to achieve results driven by AI, and joining forces with Curations—known for its strong connections among high-level professionals with substantial industry experience—will further enhance their business development capabilities.

To fully manifest this three-player structure, 2WINS brings in the roles of data scientists and AI engineers, while Curations leads the business development efforts, creating a robust partnership that emphasizes collaboration in AI-driven business development.

The Roles Defined

• - Curations: Responsible for business development including demand generation, KPI/ROI design, and sector-specific business model creation.
• - 2WINS: Focused on data sciences, AI model design, validation, and the technical implementation of AI solutions.

Bringing Practical Knowledge instead of Just Personnel

The concept of business development here extends beyond merely placing human resources in the client’s organization. Curations intends to share practical knowledge derived from real-world experience. This means identifying individuals with the necessary expertise relevant to specific business scenarios, connecting them as needed, and establishing cycles of learning and adaptation with AI. The effectiveness of such AI collaboration is not measured in terms of hourly wages but is linked to results that will grow together with the businesses.

From Dormant Assets to Business Creation

The collaborative framework between the two companies follows a streamlined process which includes: 1) Inventorying internal assets (technical skills, data, existing customer bases, etc.), 2) Designing growth businesses enabled by AI, 3) Conducting proof-of-concept trials, 4) Commercializing and implementing AI solutions, and finally 5) Scaling these solutions across various themes within the client’s organization. This comprehensive approach is particularly vital in extending efforts into the realm of physical world data analysis, translating unstructured datasets into valuable business propositions.

Future Plans and Initiatives

As the partnership progresses, both companies are committed to co-creating growth business themes centered on real-world data and are already working on project implementations. They aim to showcase successful case studies built on existing technologies and dormant assets to broaden their unique approach to AI collaboration.

Curations CEO Takayuki Nemoto emphasizes that Japan possesses immense potential in technology and operational expertise, which, when effectively harnessed, can lead to transformative business outcomes in the AI age. On the other hand, 2WINS CEO Ryotetsu Ogawa highlights the importance of maintaining a focus on business development while leveraging the power of AI to solve intrinsic corporate challenges.

For Businesses Considering AI Integration

Both Curations and 2WINS welcome inquiries from businesses exploring AI integration and are eager to assist those looking to enhance their sales and profit through innovative capabilities.

Company Profiles

• - Curations, Inc. established in July 2013, led by Takayuki Nemoto, based in Shibuya, Tokyo. Website
• - 2WINS, Inc. established in February 2022 and recognized as a Matsuo Laboratory startup as of March 2025, led by Ryotetsu Ogawa, based in Bunkyo, Tokyo. Website

For more details or collaboration inquiries, contact:

• - Curations: PR Koji Fujishima at [email protected]
• - 2WINS: PR Shizuku Mizuno at [email protected]