#ChatGPT #Beauty Industry #GIVE-FORWARD

Revolutionizing the Beauty Industry: Introducing ChatGPT Corporate Training

In a bold move to reshape the beauty sector, GIVE-FORWARD, a company based in Tokyo’s Ota district and led by CEO Keio Suzuki, is set to implement a specialized ChatGPT corporate training program for 100 beauty-related businesses, including hair salons, estheticians, nail salons, and eye salons by August 31, 2025. This project aims to leverage generative AI to tackle prevalent challenges within the industry while enhancing operational efficiency and customer service quality.

The Context of the Challenge

The beauty industry has been grappling with several pressing issues, including staff shortages, the reliance on specific individuals for customer service, the burden of employee training, and the complexities of managing job advertisements and social media operations. By implementing generative AI solutions, GIVE-FORWARD aspires to create an environment where staff can focus on their core skills and providing excellent service.

Six Areas of Support by ChatGPT Corporate Training

GIVE-FORWARD’s ChatGPT corporate training program encompasses six key areas:

1. Support for Hotpepper Beauty Operations
- Automated blog post generation saves time significantly.
- Articulating the salon’s strengths with attractive, captivating language.
- Automatically generating compelling copy for promotions and coupons.

2. Support for Hotpepper Beauty Work (Job Advertisements)
- Crafting engaging job advertisement texts.
- Using generative AI to design job listings that resonate with target audiences (currently in a trial phase).

3. SNS (Instagram) Recruitment Support
- Assisting in posting on Instagram.
- Generating hashtag suggestions with AI to streamline the workload.

4. AI Back Office Support for Operational Efficiency
- Automating routine tasks like appointment handling, record keeping, and daily report generation through generative AI.

5. Enhancing and Standardizing Customer Service Quality
- Standardizing customer service conversations and counseling scenarios using generative AI.
- Reducing reliance on specific individuals for service quality.

6. Efficient Staff Training Support
- Developing educational manuals and training materials via AI, thus shortening training time for new hires.

By delegating tedious operational tasks to AI, beauty professionals can refocus on their genuine skills in service and technical areas.

Expected Outcomes of Implementation

Currently, GIVE-FORWARD is trialing the training across multiple locations, validating specific effects on operational efficiency, quality of service, job advertisement support, and customer acquisition. Detailed results from these evaluations will be shared periodically.

Successful Collaborations in Salons

• - Men's hair salon AttRact - A popular men’s salon with two locations. They implemented training to leverage generative AI according to their challenges, focusing principally on appointment bookings, return visits, and operational efficiency.
• - Men's salon HOLLYWOOD - A salon that has won the HPB AWARD 2025 GOLD (for four consecutive years). They began a trial phase with job advertisement support through Hotpepper Beauty Work, currently testing effective recruitment strategies.

High Praise from 300 Hotpepper Beauty Sales Team Members

On May 19-20, 2025, GIVE-FORWARD conducted a special course for 300 Hotpepper Beauty sales representatives. Over 90% expressed a desire to recommend the training to the salons they service. The evaluation from professionals actively engaged at the industry's forefront was overwhelmingly positive.

CEO Keio Suzuki’s Commitment to the Beauty Sector

Keio Suzuki has expressed a strong determination to revolutionize the beauty industry by stating, “Our challenge to partner with 100 beauty-related companies by August 31, 2025, stems from our deep mission to fundamentally support the industry. Having spent four years in sales for Hotpepper Beauty, I understand the unique challenges faced by salons at a profound level. By utilizing generative AI, we aim to address the issues confronting hair, esthetic, nail, eye, and relaxation salons, providing our unwavering support to shops nationwide. Let’s work together to create the ‘new norm’ for the future of the beauty industry.”

Media Presence

CEO Keio Suzuki has been featured in various media outlets, including:

• - Newspapers: Sports Nippon, Daily News, Mainichi Shimbun, Sankei Shimbun, etc.
• - Special interviews with actor and talent Daisuke Shima on the Challenge+ project.
• - Upcoming features in