Exploring the Future of the Beauty Industry at China Beauty Expo 2025

China Beauty Expo 2025: A Look Ahead to the Future of the Beauty Industry



From May 12 to 14, 2025, the highly anticipated China Beauty Expo (CBE) will return to Shanghai for its 29th edition. This prestigious event is set to attract over 432,000 visitors, including agents, distributors, wholesalers, and brands from more than 100 countries. CBE serves as a comprehensive platform that showcases top-notch beauty products and companies from over 40 regions globally, offering a unique opportunity for professionals in the beauty sector.

A Comprehensive Showcase of Beauty


CBE covers a wide spectrum of the beauty industry, encompassing everything from supply chains to finished cosmetic products and professional beauty services. Attendees can expect to witness groundbreaking innovations from 100 of the world's largest beauty brands, including well-known names like SHISEIDO, LG GROUP, CERAVE, and many others. This year's theme, “Global Launch: A First in Shanghai,” underlines the event's commitment to presenting new and exciting products to the international market.

Diverse Categories of Exhibitors


With over 2,000 categories of exhibitors for finished products, visitors can explore a range of sectors:
  • - Cosmetics: Skin care, color cosmetics, fragrances, personal care, and more.
  • - Professional Beauty: High-end equipment for nail and eyelash care, health and wellness, and medical aesthetics.

Additionally, the supply chain area will feature 1,500 categories of exhibitors, focusing on each element of production:
  • - Ingredients: Active raw materials and effective ingredients.
  • - Packaging: Solutions in plastic, paper, glass, and metal.
  • - Machinery: Equipment for packaging and purification.
  • - OEM/ODM: Custom manufacturing solutions for cosmetics and personal care.

A Hub for Global Supply Chain Innovations


More than 1,500 innovative companies specializing in cosmetic supply chain solutions will participate in CBE. Major industry players such as COSMAX and INTERCOS will showcase their capabilities, providing complete solutions—from raw materials and OEM services to packaging and equipment. This diverse selection empowers cosmetic brands to develop differentiated products that cater to evolving consumer demands.

Pioneering Global Beauty Technology


CBE will also spotlight the latest in global beauty technology through its “Global Beauty Technology New Products” initiative. This program will host various launch activities aimed at enhancing the visibility and business opportunities of new technological advancements in beauty, helping companies elevate their brand image and industry recognition through high-quality innovations.

Business Networking Opportunities


In a bid to foster international business collaborations, CBE will host individual meetings between over 200 professional buyers from 20 countries and Chinese supply chain enterprises during the expo. This initiative is geared toward assisting domestic companies in expanding their global presence and establishing meaningful partnerships.

As the beauty industry continues to evolve rapidly, the China Beauty Expo 2025 promises to be an enlightening experience that offers insights into future trends, consumer behaviors, and technological advancements in beauty. To learn more, visit our website at www.chinabeautyexpo.com. Don’t miss this chance to be at the forefront of a booming industry that thrives on innovation and collaboration.

Topics Consumer Products & Retail)

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