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Pragmatic Institute Expands Workshop Offerings

In a significant move to enhance skill development for product professionals, Pragmatic Institute has introduced a new series of live workshops, termed the Pragmatic Pop-Up Workshops. These sessions will be led by guest experts and aim to provide participants with real-world insights and tangible skills.

The introduction of these Pop-Up Workshops comes alongside five specialized AI Workshops that focus on applying artificial intelligence in product management and marketing activities. These workshops are structured to address specific challenges faced by participants, allowing them to work directly on their issues with guidance from experienced practitioners. The goal is for each attendee to leave with a valuable asset—be it a product requirement, a buyer persona, or a decision-making plan—that they can integrate into their team’s strategies.

The AI Workshop Series

The five AI Workshops cover crucial aspects of product management:
1. Product Discovery with AI: Participants craft a market problem statement based on evidence and devise a validation strategy.
2. Product Requirements with AI: This workshop helps refine product requirements and pinpoints areas for further inquiry.
3. Competitive Analysis with AI: Attendees learn how to assess their unique competencies and create a structured method for updating competitive research continuously.
4. Buyer Personas with AI: This session focuses on developing well-researched buyer personas, distinguishing fact from assumption.
5. Pricing and Packaging with AI: Participants will learn to determine defensible pricing based on buyer behaviors and identify further testing needs with real customers.

The AI Workshops are designed to be tool-agnostic. This flexibility allows attendees to utilize the AI tools they are already familiar with while integrating market evidence and their own insights to enhance product decision-making.

Pragmatic Pop-Up Workshops Introduction

In addition to the AI-focused sessions, the Pragmatic Pop-Up Workshops offer a dynamic learning experience through interaction with guest practitioners. These workshops emphasize hands-on learning and allow participants to apply emerging practices in their projects. By sharing firsthand experiences and engaging in practical exercises, attendees develop outputs or make informed decisions regarding their product challenges.

Danielle Chircop, CEO of Pragmatic Institute, expresses, "AI is revolutionizing the way we build products. Understanding what to develop and why it matters is more crucial than ever." She emphasizes the Institute's commitment to evolving the learning curve for product professionals, utilizing hands-on experiences that translate theoretical knowledge into actionable outcomes.

Participants can find detailed information and register for these AI Workshops on the Pragmatic Institute website. Additionally, registration for the Pop-Up Workshop titled 'Every Product Is Now a Data Product' is also available online.

About Pragmatic Institute

Pragmatic Institute specializes in equipping product managers, marketers, and organizations with the skill sets and knowledge required to meet market demands. Their training fosters a connection between market insights and actionable product decisions, including effective strategies for AI integration. To learn more about their offerings, visit pragmaticinstitute.com.