#United States #Calabasas #Reflex Sales Group #Alternative Retail #Inventory Solutions

New Alliance Transforms Excess Inventory Management

In a significant development for brands looking to optimize their inventory management, Reflex Sales Group, a leader in excess inventory solutions, has formed a strategic alliance with Alternative Retail, the premier operator of branded warehouse sales. This partnership is designed to amplify the ways in which brands manage and monetize their excess inventory across diverse geographic markets.

The Vision Behind the Alliance

Reflex Sales Group (RSG) operates a robust global network that connects brands with marketplaces that want their products—especially products that have become excess. Meanwhile, Alternative Retail offers a direct-to-consumer approach through its successful warehouse sales. By merging RSG's extensive distribution system with Alternative Retail's strategic events, the alliance creates a unique ecosystem that maximizes brand value and reputation.

Travis Smith, the CEO and founder of Reflex, encapsulated the vision by stating, "Brands are looking to think outside of the box for how they move inventory, and each brand's taste and appetite is unique." This partnership uniquely addresses these needs while safeguarding brand integrity and ensuring a smooth customer experience.

Expanding Brand Control and Distribution Options

The newly formed alliance is poised to empower brands to navigate off-price distribution strategies more effectively. Reflex will act as the sourcing and purchasing vehicle for Alternative Retail, introducing qualified brand partners into warehouse events, while also facilitating access to Reflex’s vast global distribution channels. This means that brands can now tailor their inventory management strategies, whether aiming for local consumer events or expansive international distribution.

Scott Perkins, co-founder and CEO of Alternative Retail, emphasized the importance of retaining control over inventory strategies: "We've seen firsthand how crucial it is for brands to feel in control of their off-price strategies. This partnership allows us to offer more exit opportunities for our brand partners, all while maintaining the standards and integrity of their brands."

Collaborative Background and Future Aspirations

Historically, both Reflex and Alternative Retail have engaged with leading lifestyle, performance, and fashion brands, thus sharing a commitment to maintain high standards for their respective clients. Though specific details regarding brand names are kept confidential to uphold their privacy, the partnership aims to serve a diverse mix of premium labels that prioritize controlled and strategic inventory management.

The innovative program is already active in select categories, laying the groundwork for additional brand integrations throughout 2026. This opens the door for brands to explore new avenues for profit while ensuring their off-price inventory is handled with care and efficiency.

Conclusion

As the retail landscape evolves, partnerships like the one between Reflex Sales Group and Alternative Retail signify crucial steps forward for brands looking to navigate complex inventory challenges. With an emphasis on brand integrity and enhanced control, this strategic alliance paves the way for smarter, more sustainable inventory management approaches in an ever-changing market. Brands seeking effective off-price strategies now have a potent ally in their mission to maximize value while protecting their image.