Formulated Materials to Showcase Innovative Products and Support Veterans at World of Concrete 2026

Formulated Materials to Exhibit at World of Concrete 2026



A Significant Contribution


Formulated Materials is set to make a grand appearance at the upcoming World of Concrete 2026, taking place from January 20 to January 22 at the Las Vegas Convention Center. At booth S12526, the company plans to present a donation of $40,000 to the Tunnel to Towers Foundation. This organization is known for its invaluable services, providing permanent supportive housing for homeless veterans throughout the United States. This act not only highlights Formulated Materials' commitment to social responsibility but also celebrates the contributions of veterans.

Honoring National Milestones


To mark two important anniversaries in 2026— the 25th anniversary of 9/11 and the 250th anniversary of the United States—Formulated Materials will also introduce a one-of-a-kind Fire Engine SmartBatch. This product aims to pay tribute to first responders and will serve as a central attraction on the show floor.

Eli Benatar, the owner of Baseline Leveling, which has procured the Fire Engine SmartBatch, expressed his excitement about this innovative piece of equipment: "Bringing this Fire Engine SmartBatch into our fleet of equipment represents an exciting moment for our entire team. Its connection to Tunnel to Towers and its tribute to first responders and veterans makes it even more meaningful. We are thrilled to support a cause that resonates with our values and the communities we support."

Event Highlights


Attendees at booth S12526 can expect to witness not only the unveiling of the unique Fire Engine-themed SmartBatch but also the significant donation event for the Tunnel to Towers Foundation. Here’s what to look forward to:
  • - Exclusive Display: See the one-of-a-kind Fire Engine SmartBatch.
  • - Charitable Engagement: Participate in the donation presentation to Tunnel to Towers.

About Tunnel to Towers


Since its inception post-9/11, the Tunnel to Towers Foundation has been dedicated to providing mortgage-free homes for Gold Star families, as well as families of first responders who have made the ultimate sacrifice. The organization also creates specially adapted smart homes for catastrophically injured veterans and is actively working to eradicate veteran homelessness through various initiatives. By the end of 2025, the foundation anticipates providing essential support to over 17,500 veterans across the country with homes and necessary services.

Locations of newly opened Veterans Villages include Houston, TX, and Atlanta, GA, while additional facilities are under construction in various states including Florida, South Carolina, and New York, showcasing the foundation's commitment to expanding its impact.

Show Details


  • - Event: World of Concrete 2026
  • - Venue: Las Vegas Convention Center
  • - Dates: January 20-22, 2026
  • - Booth: S12526
  • - Exhibit Hours: 9:30 AM - 5:00 PM

For media representatives and attendees interested in reserving interviews or camera positions, please contact Thomas Yu, Marketing Manager at Formulated Materials. The emphasis of the event will not only be on displaying cutting-edge construction technologies but also on reinforcing a message of support and responsibility towards veterans.

About Formulated Materials


Formulated Materials specializes in developing innovative construction equipment and materials that improve building performance and on-site efficiency. Serving contractors nationwide, the company continues to push the boundaries of technology and design in the construction industry. Further details about their offerings can be found on their official website at FormulatedMaterials.com.

As this important event approaches, Formulated Materials stands ready to make an impact, both in showcases of modern construction equipment and in their commitment to community support through the Tunnel to Towers Foundation.

Topics Consumer Products & Retail)

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