Channel99 Unveils New Dynamic Audiences Feature for B2B Marketers

Channel99 Launches Dynamic Audiences

On December 11, 2025, Channel99, the innovative B2B marketing platform, announced the launch of its new feature designed to simplify audience activation for marketers. By utilizing the power of AI, Channel99 offers a solution that allows businesses to create high-performing B2B audiences through a process of one-click activation across a range of leading advertising and lead-generation platforms.

Channel99's AI-driven decision engine allows marketers to effortlessly develop tailored account lists for various stages of their sales funnel. This includes top-of-funnel programs aimed at boosting lead generation, middle-of-funnel initiatives for accelerating the sales pipeline with buyer groups, and bottom-of-funnel strategies that directly target key decision-makers. Chris Golec, the Founder and CEO of Channel99, expressed enthusiasm about this new capability stating, "Our best-in-class account identification lets customers formulate high-performing audiences that enhance and expedite their pipeline generation."

Key Features of the New Functionality

The new functionality integrates seamlessly with platforms such as LinkedIn, Google, Microsoft, Facebook, and YouTube. This integration not only aggregates account engagement data from website interactions but also includes valuable signals from high-intent sources like G2 and LinkedIn. Notably, Channel99 has recently partnered with LinkedIn to measure view-through attribution from both organic and paid social programs, extending insights all the way to their impact on the sales pipeline.

One of the standout features is the AI's recommendation capability, guiding users on which channels would be most effective for their specific audience and desired outcomes. This innovation helps eliminate the inefficiencies that have plagued the B2B marketing landscape, as highlighted by Golec.

John Flesher, Director of Marketing Operations at Tealium, could not agree more, stating, "With Channel99, we gain a precise view of our channels, which is crucial for accurate attribution of our digital spending. The clarity we receive enables us to enhance the ROI of our marketing efforts, focusing on key programs that truly drive efficiency."

Variety of Activations and Future Plans

As of the rollout, several activations are live, including partnerships with major platforms like LinkedIn and Google. Future activations planned for this year will expand to include G2, TechTarget, The TradeDesk, NetLine, StackAdapt, and even Reddit. These partnerships aim to democratize access to high-value audiences, converting them into actionable leads.

Karl Van Buren, CEO of Audyence, a platform specializing in content syndication and lead generation, highlighted the importance of this new collaboration: "With Channel99, we are enabling our clients to transform their premium audiences into leads and pipeline. Connecting brand investments to genuine sales activity has long been a challenge, and now it's possible with full automation."

Getting Started with Channel99

Businesses looking to take advantage of this groundbreaking feature can start with a free account on the Channel99 website. The platform boasts the ability to connect with more than a dozen media channels, CRM systems, and intent providers in just a few minutes. Additionally, users can access AI-native dashboards that provide actionable recommendations for campaigns, audience selections, and other necessary adjustments. Data can also be seamlessly integrated into Customer Data Platforms (CDPs) and data warehouses for further analysis.

About Channel99

Channel99 is at the forefront of the B2B marketing technology sector, working to solve longstanding attribution challenges and leveraging AI in its operations. By offering superior account identification and pioneering B2B ad verification, Channel99 helps optimize campaigns, reduce inefficiencies, and automate workflows, ultimately aiding businesses in increasing and expediting their sales efforts while minimizing marketing risks. The company, which was founded by Chris Golec—who has a strong pedigree in the space, notably founding Demandbase—has secured investment from industry leaders such as Jackson Square Ventures and Marin-Sonoma Impact Ventures. For more information, visit channel99.com.