Graham Media Group Expands Leadership Role for Stephanie Slagle
Graham Media Group has made a significant move by appointing Stephanie Slagle as the Vice President, Chief Revenue Officer, and General Manager of WDIV Local 4, one of the foremost NBC affiliates based in Detroit. A seasoned professional with over 30 years of experience, Slagle is recognized for her unique blend of traditional media know-how and innovative digital insights.
Slagle's appointment is a signal of Graham Media Group's commitment to forward-thinking leadership in local broadcasting. In her previous capacity, she effectively served as Vice President and Chief Revenue Officer, but this new role expands her responsibilities significantly, placing her in complete oversight of WDIV, a station that has earned its reputation as one of America's most valued local channels.
Throughout her career, Slagle has successfully managed various roles that showcase her multifaceted expertise in the local media landscape. From her early days as Research Director and New Media Sales Director to her later roles as Director of Digital Strategy and Chief Innovation Officer, Slagle has developed a remarkable grasp of both the business and creativity of local media. More than just a resume, her accomplishments speak to a track record of successfully launching initiatives that have driven growth and engagement in challenged markets.
A prime example of her innovative spirit is showcased from her tenure at Dispatch Broadcast Group, where she founded Pixelent Digital, an in-house digital agency aimed at creating data-driven solutions. This bold initiative demonstrated her ability to merge traditional broadcasting with digital capabilities, thus paving new avenues for revenue and audience interaction.
Speaking on her new position, Slagle expressed her passion for local media and its unmatched potential. "I deeply believe in local media — in its purpose, its power, and its future. WDIV Local 4 is a cornerstone in local news, and I am privileged to lead it into the next chapter of its evolution. I envision building a digital infrastructure that enhances our trusted brand while also fostering a dynamic team culture that adapts to the ever-changing media landscape."
With her leadership, WDIV Local 4 is poised to embrace innovative strategies while maintaining its core values of trusted journalism and community engagement. Slagle emphasizes the importance of blending the respected heritage of local television with the latest digital trends to ensure the station remains relevant in a fast-paced, digital-first environment.
Catherine Badalamente, President and CEO of Graham Media Group, affirmed Slagle's capabilities, stating, "Stephanie has built a digital agency from the ground up inside a traditional broadcast company — and made it work. WDIV Local 4 is in extraordinary hands."
Prior to joining Graham Media Group in 2019, Slagle made notable strides in digital department management across multiple platforms, pioneering opportunities that positioned traditional broadcasters advantageously against emerging streaming services.
As the media landscape continues to evolve, Graham Media Group's decision to elevate Slagle reflects a strategic move towards a future that not only cherishes the integrity of local journalism but also embraces technological advancements that enhance community connection.
Slagle shares her enthusiasm about the intersection of legacy media and digital innovation, distinctly aware of the community WDIV serves. She currently resides in Michigan with her husband, Jay Slagle, embodying the very essence of local engagement she champions.
About Graham Media Group
Graham Media Group represents a collective of prominent local media stations, including KPRC in Houston and KSAT in San Antonio, dedicated to empowering communities with authentic news and innovative digital experiences. Established as a subsidiary of Graham Holdings Company, its mission centers around delivering impactful local content, transcending traditional TV to engage with audiences through various platforms including streaming, podcasts, and audio devices.
For more information, visit
www.grahammedia.com