Peace Creation Welcomes Top Livestreamers for TikTok Shop Expansion

In a significant move to enhance sales through TikTok Shop, Peace Creation, a social commerce-focused creator agency, has announced the addition of two prominent livestreamers: Hatsu Piyo and Eri Hada. The agency, headquartered in Chiyoda, Tokyo, continues to build momentum in the rapidly evolving social commerce landscape.

The New Talent

Hatsu Piyo is celebrated for her impressive achievements, including winning six championships in 2025 on the "Peace you LIVE" platform, a leading live commerce application in Japan. With a focus on cosmetics, Hatsu has garnered a reputation as a top seller and has expressed excitement about her new affiliation with Peace Creation, stating that it allows her to concentrate more on her live broadcasts.

>Hatsu Piyo’s Journey:
>> "Being part of Peace Creation allows me to focus more on my streams. I am thrilled! The excitement of seeing my products sell and receiving real-time reactions from viewers drives me every day. I aim to be a trusted broadcaster by sharing my genuine experiences with products."

Eri Hada, a pioneer in the live commerce sphere, has consistently been at the forefront of the industry, boasting over 1 billion yen in total sales and an impressive 1200 days of continuous 10-hour broadcasts on TikTok. As a single mother of four, Eri is not only a successful entrepreneur but also an inspiration to many who resonate with her journey of balancing work and family.

>Eri Hada’s Insights:
>> "I believe that sharing genuine experiences and emotions creates a more profound connection with my audience. My journey has not been easy, but with each live session, I engage with thousands of viewers, sharing not just products but also my life’s ups and downs. I am eager to further develop my live commerce endeavors with the strong support and expertise of Peace Creation."

Agency Overview

Peace Creation was founded about a month ago, already boasting over 200 creators under its umbrella, preparing for the momentous growth anticipated in social commerce. This newly established agency leverages the extensive experience of its parent company, Itsumo, which has successfully supported over 13,000 EC and D2C projects.

The incorporation of Hatsu Piyo and Eri Hada into the team marks a significant step forward in expanding the network of creators capable of driving sales through live streams. With over 6,000 participating creators associated with the "Peace you LIVE" app, Peace Creation is poised for considerable influence in the market.

>Future Aspirations:
>> Peace Creation aims to provide a supportive environment for creators, allowing them to express their unique strengths while building their confidence in the live commerce space. With plans for further collaborations and innovative marketing strategies, the agency is set to play a vital role in the evolution of social commerce in Japan.

As live commerce gains traction, Peace Creation silhouettes itself as a beacon for aspiring creators interested in making their mark in this domain. With the support derived from a thriving network of sales professionals, both Hatsu Piyo and Eri Hada embody the agency’s commitment to elevating the live commerce experience.

Follow them on their journeys here:

Conclusion

The future of social commerce in Japan looks promising with pioneers like Hatsu Piyo and Eri Hada joining forces with Peace Creation. As they continue to engage with audiences through vibrant and interactive live broadcasts, there is little doubt that their contributions will pave the way for an exciting era in the digital commerce landscape.