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Groundbreaking AI Fashion Experience Unveiled

In an innovative leap for the fashion industry, Curated for You, an AI-driven lifestyle commerce platform, has teamed up with Microsoft to launch a new fashion discovery experience through Microsoft Copilot. This collaboration aims to revolutionize how users interact with fashion recommendations, making the process more conversational and personalized.

The Launch of Curated Fashion Discovery

On September 17, 2025, the two companies unveiled their collaboration, which allows users to engage with Copilot by asking natural language questions such as, "What should I wear to a beach wedding?" or "Give me outfit ideas for my trip to Italy." Microsoft's Copilot, now enhanced with Curated for You's intelligent merchandising engine, delivers tailored, context-aware fashion suggestions directly in response to user inquiries.

Top retailers, including REVOLVE, Steve Madden, Rent the Runway, and Lulus, have committed to the platform, showcasing curated selections that reflect current trends and lifestyles. The seamless integration into a tool users already rely on every day signifies a significant step forward in lifestyle commerce.

Katy Aucoin, CEO of Curated for You, emphasized that the initiative is about personalizing the shopping experience based on users' plans, moods, and specific moments in their lives. She stated, "It's not just shopping; it's a personalized discovery experience that aligns with how people actually think and plan."

A New Style Companion

The partnership seeks to bridge the gap between lifestyle intent and convenient shopping. Jennifer Myers, Principal Product Manager for Microsoft Shopping, highlighted the vision of turning Copilot into a more empathetic style companion that understands users' lives. By infusing relevance into shopping experiences, this collaboration aims to facilitate a smoother transition from inspiration to outfit selection.

Divya Mathur, Chief Merchandising Officer at REVOLVE, also remarked on the importance of technology in enhancing the shopping experience and how this partnership makes it easier for users to find the perfect outfit at the right moment.

How It Works

Utilizing natural prompts, users can seek personalized fashion recommendations specific to events or moods. For example, by asking about outfit options for a holiday party or a bachelorette weekend, users receive curated suggestions that reflect their inquiries and the latest trends. This actionable approach empowers users and helps retailers reach high-intent customers precisely when they are looking for inspiration.

The unique selling point of Curated for You’s platform lies in its ability to transform event-focused merchandising into engaging visual stories. This feature is designed to beat traditional advertising methods by creating a more immersive shopping experience that resonates deeply with consumers.

Direct browsing and purchasing options mean consumers can easily go from inspiration to transaction, cutting down the friction typically associated with online shopping.

Empowering Retailers with New Marketing Channels

From a retailer's perspective, this collaboration presents a powerful new marketing avenue. By placing their offerings in front of engaged consumers right when they are seeking ideas, retailers can optimize conversion rates significantly. The platform shifts the focus from static product displays to dynamic lifestyle-driven experiences, enhancing interactions between customers and products.

Curated For You aims to revolutionize e-commerce by prioritizing contextualized shopping. The platform utilizes agentic AI to merge real-world data with retailer performance indicators, creating visually appealing narratives that have proven to triple consumer engagement and significantly boost revenue streams.

Leading brands such as REVOLVE and Lulus are already leveraging these capabilities to enhance their customer journeys, proving the immense potential of lifestyle-oriented, AI-empowered fashion discovery.

In essence, the collaboration between Curated for You and Microsoft marks a new era of shopping experiences, blending technology and fashion seamlessly and placing the power of personalized style at consumers' fingertips.