#USA #Hisense #Las Vegas #CES 2026 #RGB MiniLED

Hisense Shines at CES 2026: 'Innovating a Brighter Life'

At the CES 2026 event, Hisense, a prominent player in the consumer electronics and home appliance sectors, held an exciting press conference themed "Innovating a Brighter Life." This presentation spotlighted the company’s latest breakthroughs in display technology and smart home products, emphasizing natural color reproduction, improved visual health, and user-centered experiences.

Leading the spotlight was Hisense's commitment to long-term human-centered innovation that has fostered sustained global growth and established its position as a market leader. In recent years, the brand has emerged as one of the fastest-growing consumer electronics brands worldwide. Omdia reported that Hisense is now present in over 160 countries, ranking first globally in the segment of televisions measuring 100 inches or more, as well as in laser television technology. In 2025, Hisense ranked among the top ten brands in the "Kantar BrandZTM Top 50 Chinese Global Brand Builders" for the ninth consecutive year and achieved the number one spot in the smart appliance category according to the "Ipsos China Brand Global Trust Index."

The company’s innovation momentum was recognized at CES 2025, where it won more than 50 international awards for its comprehensive range of display screens and home appliances, underscoring its leadership in giant display technology and smart home innovation.

Building on this global dynamism, brand trust, and market leadership, Hisense also unveiled the Hisense Elite collection in conjunction with the FIFA World Cup 2026TM. This marks the brand's third consecutive sponsorship of the FIFA World CupTM. More than just a product line, the collection underscores Hisense's increasingly international presence and its role in uniting fans through shared moments - on screen and throughout the home - around the world’s most celebrated sports event.

The announcement was preceded by the launch of the RGB MiniLED evo, heralded as a significant advancement in RGB MiniLED technology development. As the pioneer of MiniLED technology, Hisense continues to enhance the RGB MiniLED display category through systemic improvements that redefine how light sources, control systems, and algorithms work together. Instead of focusing solely on performance metrics, the RGB MiniLED evo introduces a fourth sky-blue/cyan LED in the backlight—a first in the industry. With color performance reaching up to 110% of the BT.2020 standard and color control achieving 134 bits, the RGB MiniLED evo offers a more authentic color expression, enhanced visual comfort, and balanced energy efficiency. This remarkable evolution serves as the technological foundation for the flagship 116UXS RGB MiniLED TV, the first product equipped with RGB MiniLED evo.

Beyond hardware, Hisense highlighted the evolution of its smart display ecosystem. Effective January 1, 2026, VIDAA OS will evolve into an integrated platform for content, AI services, and connected home devices.

With "Innovating a Brighter Life," Hisense continues to demonstrate how technology can be practically applied, enhancing visual experiences and everyday comfort while supporting more connected home lifestyles.

About Hisense

Founded in 1969, Hisense is a leading global brand in the home appliance and consumer electronics sectors, operating in over 160 countries. The company specializes in providing quality media products, home appliances, and smart IT solutions. According to Omdia, Hisense ranks first globally in the segment of televisions measuring 100 inches and larger from Q3 2023 to Q5 2025. As a creator of next-generation RGB MiniLED technology, Hisense remains at the forefront of MiniLED innovations. As the official sponsor of FIFA World Cup 2026TM, Hisense is committed to global sports partnerships as a means of connecting with audiences worldwide.