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Great Wall Motor Unveils New Growth Strategies for Europe

On October 15, 2025, Great Wall Motor (GWM) shared its extensive strategic plans for enhancing its presence in Europe during the GWM Europe Partner Day. This announcement signifies the culmination of a strategic realignment and heralds a significant long-term commitment to the European automotive market.

Starting in mid-2026, GWM plans to launch a minimum of seven new models and derivatives, introducing the Haval product line to Europe for the first time. The upcoming vehicles will primarily consist of various SUVs equipped with either 2-WD or an intelligent all-wheel hybrid system (Hi4), leveraging GWM's 35 years of expertise in SUV and 4x4 technology.

In addition to SUVs, GWM is set to unveil a new range of urban compact vehicles under the name "GWM ORA." This product lineup will feature a diverse array of powertrains, including affordable combustion engines, energy-efficient hybrid electric vehicles (HEVs), plug-in hybrids (PHEVs) with extended range capabilities, and zero-emissions battery electric vehicles (BEVs). This diverse array aims to appeal to a broader audience within the European market.

GWM is not only focused on new vehicle models; it is also accelerating its expansion into other European markets. In major markets such as Spain and Italy, the company intends to establish independent national sales companies for the first time in Europe. Meanwhile, in smaller markets, GWM plans to collaborate with independent importers. Throughout all markets, GWM will rely on independent dealers and dealer groups with local expertise for vehicle sales and services.

During the GWM Europe Partner Day 2025, over a hundred potential partners from twelve European countries expressed strong interest in GWM's plans. The event fostered confidence in GWM's technical capabilities and business opportunities. Parker Shi, the President of GWM International, emphasized that transparency, understanding, and trust are fundamental for establishing genuine collaborations. Many attendees officially declared their intent to join GWM’s European partner network in 2026 and signed letters of intent.

GWM is committed to significantly expanding its operations in Europe starting mid-2026 and will soon share further information regarding its ambitious plans. For additional details, stakeholders can reach out to Great Wall Motor Netherlands Sales B.V. at Bogert 31-75612 LX Eindhoven, Netherlands, or visit their official website at gwm-eu.com.

This strategic next step not only aims to enhance GWM's market share in Europe but also showcases the company's dedication to delivering innovative and efficient vehicles tailored to meet the evolving demands of European consumers. With this multifaceted approach, GWM is poised to become a formidable player in the European automotive market, catering to diverse customer preferences across several nations.