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A Shift in B2B Marketing: Embracing New KPIs for 2026

As the marketing landscape shifts dramatically due to advancements in artificial intelligence, traditional methods of evaluating success are becoming obsolete. The upcoming conference organized by Majisemi, titled "Understanding the KPI Changes in 12 Marketing Strategies for 2026", promises to provide vital insights for B2B marketers navigating this transformation.

Why Attend the Conference?

The conference aims to address critical concerns facing B2B professionals today. Many marketers are hitting lead targets without aligning with sales on effective deal closures. The introduction of generative AI has accelerated processes but obscured the visibility of contributions to overall outcomes. Additionally, disparate KPIs across various campaigns complicate sound investment decisions.

In light of these challenges, attend the conference to explore strategies that will effectively shape your approach in 2026 and beyond. As we move from measuring quantity (lead volume) to assessing quality (deal viability), having the right metrics in place is crucial.

Highlights of immedio's Presentation

During the conference, immedio will present a critical examination of not only the impending KPI changes but also actionable strategies to transcend current challenges.

The presentation will focus on:

• - Understanding KPI Evolution: Outlining how the KPIs in B2B marketing will evolve by 2026, emphasizing the shift towards valuing meaningful engagements over sheer lead numbers.
• - Effective Deal Automation: Sharing best practices and success stories that illustrate how effective deal automation can facilitate consistent production of high-quality leads ready for conversion.

As a part of this discussion, attendees will learn about the implications of rising advertising costs, declining organic traffic, and the urgent need for realigning marketing goals with business objectives.

Who Should Attend?

This conference is tailored for:

• - B2B marketers aiming to refine their evaluation criteria to clearly demonstrate business contributions.
• - Professionals seeking to discover new methods for assessing campaign effectiveness in the age of AI.
• - Individuals interested in enhancing collaboration between marketing and inside sales to maximize deal closure rates.
• - Strategy planners looking to establish credible KPIs that resonate with executive management.

Conference Details

• - Event Name: Understanding the KPI Changes in 12 Marketing Strategies for 2026
• - Date and Time: February 17, 2026, from 10:00 AM to 3:20 PM
• - Location: Online via Zoom
• - Cost: Free
• - Capacity: 1000 participants
• - Target Audience: B2B marketers, sales and inside sales leaders, strategic planners, and business developers
• - Organizer: Majisemi Co., Ltd.

To secure your spot, register here.

About immedio

Founded with the mission to create meaningful connections, immedio focuses on enhancing the effectiveness of business discussions through innovative automation tools. The company’s vision is to foster a world where creators and users can seamlessly connect with less friction, unleashing new societal values.

With their product, immedio, they strive to increase the volume of successful business discussions by automating strategies that convert leads into deals effectively.

As we delve into this new era of marketing driven by technology, it is essential for businesses to adapt strategies to survive and thrive. Join immedio at the conference and be part of shaping the future of B2B marketing.